Senior Multimarket Digital Content Producer

The E.W. Scripps Company

. Independently execute, optimize, and improve digital content across assigned local station markets .

Posted 11/2/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content creation, optimization, and storytelling across multiple platforms, with a strong focus on social media management and video production. Proficient in analyzing data and audience insights to enhance digital strategies and user engagement.

Highest-signal resume keywords

Digital Content CreationSocial Media ManagementLive Video StreamingWeb Content ManagementDigital Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StorytellingContent OptimizationVideo ProductionImage EditingMotion GraphicsSocial Network AnalysisAudience Data AnalysisContent DevelopmentPublishingTroubleshooting

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Social Listening ToolsContent Management SystemsAnalytics PlatformsLive Streaming ApplicationsVideo Editing Software

Industry Keywords

Digital MediaJournalismUser ExperienceContent StrategyAudience Behavior

About the role

Key responsibilities & impact

Independently execute, optimize, and improve digital content across assigned local station markets
Partner with station teams, MMJs, and regional digital leadership to translate Content Strategy 3.0 into actionable digital plans
Coordinate priority digital initiatives and share best-practice recommendations
Optimize digital and web content management for multiple station markets
Develop and produce priority vertical video content across social and O&O platforms
Create and refine social media graphics, thumbnails, and visual packages
Manage above-the-fold execution on station websites using content optimization, audience behavior, and user experience insights
Select, package, and optimize video content for live streaming on websites, mobile apps, and CTV applications
Implement live video streaming strategy across social platforms aligned with KPIs and content management standards
Troubleshoot and resolve delivery issues
Develop, publish, and optimize local article strategies on station websites
Advise MMJs and station teams on digital-first storytelling and social media content development
Use social listening tools and audience data to identify story opportunities and evaluate UGC
Evaluate AI and automation tools to improve workflows and daily digital content creation
Analyze Parsely real-time data and website analytics to identify performance barriers, trends, and content optimization opportunities

Requirements

What you’ll need

BS/BA in related discipline preferred or equivalent years of experience
Generally, 5+ years of experience in related field preferred
Advanced knowledge of digital storytelling, social media, video, platforms, and analytics
Experience with digital content creation and publishing
Experience with web content management and content optimization
Social media management and content development expertise
Live video streaming experience
Visual and video production, image editing, and motion graphics skills
Website and digital analytics knowledge
Social Network Analysis (SNA) knowledge
Storytelling, digital media, and journalism knowledge
Ability to work from one of the specified home-office states: Texas, Nebraska, Montana, Illinois, Minnesota, Idaho, Missouri, Utah, Kansas, Tennessee, or Wisconsin

Benefits

Comp & perks

Home office work arrangement
Equal employment opportunity and reasonable accommodations for qualified individuals with known disabilities