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The Egg Company

Associate Director, Organic Search – Regional

The Egg Company

. Own a portfolio of regional and global client accounts and be accountable for strategic outcomes, renewals, growth and long-term trust .

Posted 11/11/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO and GEO strategy, with a strong focus on improving organic KPIs and client satisfaction across regional and global accounts. Proficient in designing AI-enabled workflows and leading cross-functional initiatives to drive business growth and innovation.

Highest-signal resume keywords
SEO Strategy DevelopmentGEO Strategy LeadershipAI Search ImplementationClient Relationship ManagementTeam Coaching and Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SEOGEOAI SearchGA4Search ConsoleEnterprise SEO ToolsAccount GrowthUpsell StrategyMulti-Market ManagementAI Workflows
Soft Skills
LeadershipCoachingCommunicationStrategic ThinkingAdaptability
Tools & Technologies
UpStoryGoogle Analytics 4Search ConsoleNaverBaiduChatGPTPerplexityGemini
Industry Keywords
Organic SearchDigital MarketingClient SatisfactionMarket-Specific SearchCross-Market Delivery

About the role

Key responsibilities & impact
  • Own a portfolio of regional and global client accounts and be accountable for strategic outcomes, renewals, growth and long-term trust
  • Lead SEO and GEO strategy and quarterly business reviews with CMOs, digital marketing leads and brand managers
  • Translate SEO and GEO performance into business impact
  • Lead cross-market delivery across 3+ APAC markets
  • Resolve conflicting market priorities and set standards for multi-market account management
  • Support local APAC teams on market-specific search, including Naver and local-language AI search
  • Support regional Organic team priorities, quality and delivery
  • Coach and develop managers and specialists
  • Build account roadmaps and identify upsell opportunities
  • Partner with Sales on new business, pitches and Organic/GEO strategy
  • Lead cross-functional initiatives with Paid Media and Data
  • Lead GEO pilots using UpStory and build repeatable service processes
  • Roll AI Search best practices across clients
  • Build AI-enabled workflows, prompt libraries and automations and lead team adoption
  • Track SEO, GEO and AI Search developments across Google, Naver, Baidu, ChatGPT, Perplexity and Gemini
  • Develop points of view for clients and the market
  • Grow and retain the client portfolio, maintain client satisfaction, identify upsell opportunities and help build the GEO practice

Requirements

What you’ll need
  • 6–7+ years in SEO or organic search, ideally agency-side
  • Track record of improving organic KPIs for regional or global brands
  • Strong proficiency with GA4, Search Console and enterprise SEO tools
  • Experience leading, coaching or mentoring others
  • Experience leading senior client relationships and presenting strategy to marketing leadership
  • Hands-on, current knowledge of GEO and AI Search
  • Understanding how LLMs surface and cite brands
  • Ability to measure and improve AI visibility through AI citations, share of voice and AI-referred traffic
  • Experience designing AI-enabled workflows, prompt libraries or automations for research, analysis, content or reporting
  • Experience leading multi-market or regional accounts across APAC
  • Ability to adapt strategy to local search behaviour
  • Commercial experience growing accounts through upsell, contributing to pitches or managing revenue targets
  • Native or near-native English
  • An additional Asian language or international experience is a plus
  • Must submit resume and short cover letter in English
  • Must provide current and expected salary, visa status and notice period

Benefits

Comp & perks
  • Competitive salary and benefits
  • Hybrid working
  • Medical insurance
  • Wellness subsidy
  • Discretionary performance bonus
  • Birthday leave
  • Access to proprietary AI platform UpStory
  • Close support from the Head of Organic
  • Career growth opportunities
  • Regional and global brands across APAC
  • AI-fluent culture
  • Work-life balance
  • Diversity and inclusion