CRM Manager

The Growth Foundation

. Translate CRM audit findings and recommendations into a clear, phased implementation roadmap .

Posted 9/15/2026full-timeTelford • United KingdomMid-LevelSenior💰 £45,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM platform management, including Klaviyo, HubSpot, and Braze, with a strong focus on customer journey optimization, data analysis, and cross-channel campaign execution. Proven ability to develop scalable processes and implement data governance frameworks to enhance customer insights and drive commercial outcomes.

Highest-signal resume keywords

CRM Platform ManagementCustomer Journey OptimizationData AnalysisProject ManagementEcommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ImplementationCustomer SegmentationBehavioural AutomationRetention StrategiesSQLData AnalysisCampaign ManagementWorkflow OptimizationKlaviyoHubSpot

Soft Skills

Stakeholder CommunicationProject ManagementStrategic ThinkingHands-On Delivery FocusCommercial Mindset

Tools & Technologies

KlaviyoHubSpotBrazeWhatsApp Business APIEmail Marketing ToolsSMS Marketing Tools

Industry Keywords

EcommerceDTCSubscription BusinessesHome ServicesHome Improvement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Translate CRM audit findings and recommendations into a clear, phased implementation roadmap
Lead CRM implementation across the brand portfolio, including workflows, automation, segmentation and campaign activity
Prioritise initiatives based on commercial impact, customer value and available resource
Develop scalable CRM processes and ways of working across the business
Own and develop the existing CRM platform, working with technical teams on future platform improvements or migration
Build and optimise CRM workflows, automations and campaigns
Develop consistent data structures and processes to enable better customer insight and cross-brand opportunities
Work closely with Customer Service and Booking teams to improve CRM workflows and customer journeys
Develop customer data understanding, segmentation and data governance frameworks
Identify cross-selling and upselling opportunities across the brand portfolio
Use customer insight to support product recommendations and personalised communications
Own CRM activity across email and SMS while exploring WhatsApp and chat opportunities
Develop channel best practice and align CRM activity with Marketing and Commercial teams
Establish and monitor CRM KPIs, including engagement, conversion, retention, cross-sell and customer lifetime value
Analyse performance, identify optimisation opportunities and provide reporting and recommendations to senior leadership

Requirements

What you’ll need

3+ years’ experience working with CRM platforms, ideally Klaviyo, HubSpot, Braze or a similar platform
Strong experience building and optimising customer journeys across multiple channels, particularly email and SMS
Solid understanding of customer segmentation, behavioural automation and retention strategies
Experience within ecommerce, DTC or subscription businesses
Strong analytical skills and confidence using data to identify trends and inform decisions
Excellent project management and stakeholder communication skills
Ability to work strategically while remaining highly hands-on and delivery-focused
Commercially minded approach, with a focus on customer value and measurable outcomes
Experience within home services, home improvement or a similar consumer-focused environment
Experience working across multiple brands or customer segments within a single CRM environment
Experience with WhatsApp Business API or other emerging messaging channels
SQL or basic data analysis skills

Benefits

Comp & perks

Hybrid working from Telford
Significant autonomy and visibility with senior leadership
Opportunity to take ownership of CRM across a rapidly growing group of consumer brands
Opportunity to build and shape a CRM function
Collaborative environment working across Marketing, Commercial, Operations and Customer Experience
Inclusive and diverse working environment