CRM Manager – Subscription

The Growth Foundation

. Own the full customer lifecycle in Klaviyo, including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys .

Posted 11/11/2026full-timeRemote • United KingdomMid-LevelSenior💰 £45,000 - £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the full customer lifecycle within Klaviyo, focusing on retention strategies, performance analysis, and CRM optimization. Proven ability to leverage data insights to enhance customer engagement and drive incremental revenue in subscription-led businesses.

Highest-signal resume keywords

Klaviyo CRM ManagementRetention Strategy DevelopmentData Analysis and ReportingSubscriber Behavior UnderstandingA/B Testing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Programme OwnershipFlow Performance AnalysisIncremental Revenue AttributionLoyalty Programme DevelopmentConditional and Branched Journeys

Soft Skills

Strategic ThinkingAnalytical ApproachCuriosity to Investigate DataAbility to PrioritizeIndependent and Structured Work Style

Tools & Technologies

KlaviyoSkioRechargeEmail MarketingSMS Marketing

Industry Keywords

Subscription BusinessCustomer Lifecycle ManagementChurn and RetentionCustomer EngagementLoyalty Platform Experience

About the role

Key responsibilities & impact

Own the full customer lifecycle in Klaviyo, including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys
Analyse flow, customer and cohort performance to identify where revenue and margin are being lost
Build and implement retention strategies based on customer cancellations and skips
Develop strategies to convert high-intent one-time customers into subscribers
Own CRM activity across email, SMS and WhatsApp
Manage deliverability, database health and engagement
Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys
Work with creative teams to brief and iterate CRM assets based on performance
Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact
Develop reporting around CRM performance and incremental contribution
Increase contribution margin generated during a customer's first three months
Increase the proportion of active customers ordering in any given month
Grow incremental revenue and margin generated through CRM flows

Requirements

What you’ll need

Proven experience owning a CRM programme end to end
Deep, hands-on experience with Klaviyo, including complex conditional and branched journeys
Strong understanding of flow performance, attribution and incremental revenue
Experience working within a subscription-led business
Experience with Skio, Recharge or a similar subscription platform
Strong understanding of subscriber behaviour, churn and retention
Highly analytical approach and curiosity to investigate data
Ability to turn insight into action and personally build and launch recommendations
Strong strategic thinking and ability to prioritise across multiple opportunities and projects
Experience with a loyalty platform would be a strong advantage
Independent, structured and fast-moving approach

Benefits

Comp & perks

Significant ownership from day one
Opportunity to build the CRM function and develop the retention strategy
Opportunity to grow into a CRM or Retention Lead role
Opportunity to potentially lead a team as the business scales
Inclusive and diverse workplace
Fair and accessible recruitment process