Ecommerce Marketing Manager

The Growth Foundation

. Take over full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting .

Posted 11/5/2026full-timeBirmingham • United KingdomMid-LevelSenior💰 £55,000 - £60,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Meta and Google Ads campaigns with a focus on ROAS, CAC, and profitable growth. Proficient in Klaviyo for optimizing customer engagement and conversion through targeted campaigns and testing strategies.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementKlaviyo ProficiencyWebsite Conversion OptimizationA/B Testing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign StructureBidding StrategiesBudget ManagementAudience TargetingPerformance ReportingSegmentationCreative BriefingProduct Page OptimizationMerchandisingCustomer Insight Analysis

Soft Skills

Self-StarterProactive Problem-SolvingCollaborationAdaptabilityAmbition

Tools & Technologies

KlaviyoMeta AdsGoogle AdsWooCommerce

Industry Keywords

EcommerceDTCUnit EconomicsROASCACHigh-Value ProductsHomewaresConsidered-Purchase Products

About the role

Key responsibilities & impact

Take over full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting
Manage a seven-figure annual spend, with a sharp focus on ROAS, CAC and profitable growth
Keep a steady pipeline of new creative live, including campaigns for every new product launch
Brief and manage UGC creators and outside creative support when needed
Test, review, trim and scale on a regular cycle, and bring new ideas to the founders without waiting to be asked
Take ownership of Klaviyo from the founders, building on existing browse abandonment, cart abandonment and sample-purchase flows
Grow repeat purchases and customer lifetime value with campaigns, segmentation and new flows
Own conversion across the site, including product pages, checkout and merchandising
Plan and run a structured testing programme, including A/B tests, landing pages and offers, and turn results into revenue
Use customer insight and buying behaviour to help shoppers buy with confidence
Report clearly on performance and what it means for the business
Work closely with the founders on promotions, trading peaks and growth plans

Requirements

What you’ll need

Strong, hands-on experience running Meta and Google Ads yourself, not just overseeing an agency, ideally at significant spend in ecommerce or DTC
Solid working knowledge of Klaviyo or a similar email/SMS platform
Experience improving website conversion through testing, product page optimisation and merchandising
A commercial mindset: you understand unit economics and think in margin, ROAS and revenue, not just clicks
A genuine self-starter who spots opportunities and acts on them without needing constant direction, and knows when to bring the founders in
Comfortable in a small, fast-moving team where you own the results
Ambition and potential to grow into a Head of Marketing role
Bonus points for: experience in homewares, interiors or other high-value, considered-purchase products; WooCommerce experience; briefing UGC creators or working with freelancers
A passion for homewares isn't required

Benefits

Comp & perks

Salary up to £60,000, depending on experience
Full ownership of a significant budget, with direct access to the founders
A first-hire role with real influence over the growth of an established brand
A clear route to progress into Head of Marketing
Holiday
Pension
Product discount
Hybrid working