Ecommerce Marketing Manager – Paid Media, Conversion

The Growth Foundation

. Take full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting .

Posted 11/2/2026full-timeBirmingham • United KingdomMid-LevelSenior💰 £55,000 - £60,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta and Google Ads campaigns, optimizing website conversion, and leveraging Klaviyo for effective customer engagement. Proven ability to analyze performance metrics and drive profitable growth through strategic marketing initiatives.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementKlaviyo ProficiencyWebsite Conversion OptimizationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructureBidding StrategiesBudget ManagementCustomer SegmentationPerformance ReportingCreative BriefingEcommerce MarketingUnit Economics UnderstandingRevenue AnalysisProduct Page Optimization

Soft Skills

Self-StarterAmbitionTeam CollaborationOpportunity SpottingAdaptability

Tools & Technologies

KlaviyoMeta AdsGoogle AdsWooCommerce

Industry Keywords

EcommerceDTCHomewaresInteriorsConsidered-Purchase Products

About the role

Key responsibilities & impact

Take full, hands-on management of Meta and Google Ads, including campaign structure, bidding, budgets, audiences and reporting
Manage a seven-figure annual paid media spend with focus on ROAS, CAC and profitable growth
Maintain a pipeline of new creative, including campaigns for every new product launch
Brief and manage UGC creators and outside creative support when needed
Test, review, trim and scale campaigns regularly
Own Klaviyo, building on existing browse-abandonment, cart-abandonment and sample-purchase flows
Grow repeat purchases and customer lifetime value through campaigns, segmentation and new flows
Own website conversion across product pages, checkout and merchandising
Plan and run A/B tests, landing-page tests and offer tests
Use customer insight and buying behaviour to improve purchasing confidence
Report clearly on performance and business implications
Work closely with founders on promotions, trading peaks and growth plans

Requirements

What you’ll need

Strong, hands-on experience running Meta and Google Ads yourself, not just overseeing an agency, ideally at significant spend in ecommerce or DTC
Solid working knowledge of Klaviyo or a similar email/SMS platform
Experience improving website conversion through testing, product page optimisation and merchandising
Understanding of unit economics, margin, ROAS and revenue
Self-starter who spots opportunities and acts without constant direction
Comfortable in a small, fast-moving team where you own the results
Ambition and potential to grow into a Head of Marketing role
Experience in homewares, interiors or other high-value, considered-purchase products is a bonus
WooCommerce experience is a bonus
Experience briefing UGC creators or working with freelancers is a bonus

Benefits

Comp & perks

Holiday
Pension
Product discount
Hybrid working
Clear route to progress into Head of Marketing
Direct access to the founders
Full ownership of a significant budget
Practical task and interview process with reasonable adjustments available