Field Marketing Manager

The Helper Bees

. Build and execute the field marketing strategy in partnership with Sales and Marketing .

Posted 9/29/2026full-timeAustin • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in field marketing strategy execution, event management, and lead/account management within a B2B environment. Proficient in coordinating high-touch customer events, managing budgets, and utilizing CRM and marketing automation tools to track engagement and measure impact.

Highest-signal resume keywords

Field Marketing StrategyEvent ManagementLead/Account ManagementProject ManagementCRM and Marketing Automation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event OperationsBudget ManagementVendor ManagementPipeline TrackingAudience EvaluationIntegrated Field ProgramsROI ReportingAccount-Based MarketingEvent Brief WritingOn-Site Coordination

Soft Skills

Strong Executive PresenceJudgmentTeam CollaborationCommunication SkillsIndependence

Tools & Technologies

CRM PlatformsMarketing Automation Platforms

Industry Keywords

B2B EnvironmentConferencesCustomer AdvocacyEvent LogisticsStakeholder Management

Tech Stack

Tools & technologies

VoIP

About the role

Key responsibilities & impact

Build and execute the field marketing strategy in partnership with Sales and Marketing
Evaluate conferences and events based on audience, account opportunity, cost, and expected business impact
Plan integrated field programs with objectives, target accounts, outreach, on-site engagement, and follow-up
Partner with Sales and BDRs to identify priority accounts and contacts and create coordinated engagement plans
Own post-event follow-up across Marketing and Sales, including lead/account handoff, CRM capture, nurture opportunities, and pipeline tracking
Build event ROI reporting connecting spend and activity to engagement, meetings, opportunities, pipeline, deal progression, and expansion
Establish conference scorecards and recommend changes to field investment
Identify executive dinners, private meetings, speaking opportunities, customer advocacy, and partner activations
Coordinate pre- and post-event campaigns, messaging, content, sales enablement, and account-based outreach
Create executive briefing materials for priority events
Own event logistics end to end, including venues, contracts, budgets, registration, guest lists, food and beverage, run-of-show, shipping, staffing, and on-site coordination
Host dinners and events, welcome guests, make introductions, guide conversations, and create memorable experiences
Collaborate with Sales, Partnerships, Customer Success, Product Marketing, and leadership on event goals and follow-up
Manage conference presence, booth or meeting-space execution, sponsorship and speaking logistics, executive schedules, customer meetings, and follow-up
Build repeatable playbooks, vendor standards, and checklists
Track attendance, engagement, pipeline contribution, spend, and lessons learned
Support the Marketing team with special projects and assigned duties
Deliver conferences, dinners, and field programs on time, on budget, and at the required quality standard

Requirements

What you’ll need

Willingness to travel regularly (2x month minimum), with occasional evening and weekend work around events
Strong understanding of lead/account management, pipeline stages, and Sales/Marketing handoffs
Strong executive presence and judgment when representing the company with senior customers, prospects, and partners
Comfort working with account-based marketing or target-account strategies
Ability to translate business priorities into an event strategy
Proven ability to run conferences, executive dinners, and high-touch customer events end to end
Strong event operations and project management skills
Ability to manage multiple deadlines, vendors, budgets, and stakeholders
Strong writing skills for event briefs, run-of-show documents, and executive updates
Ability to work independently and as part of a team
Must be 18 years of age or older
4+ years of experience in field marketing, event marketing, or a closely related function in a B2B environment
Experience independently owning conferences and hosted dinners, including budget and vendor management
Experience using CRM and marketing automation platforms to track field engagement and measure campaign impact
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Ability to travel by air and ground and work in conference, hotel, restaurant, and event settings
Ability to stay on your feet and move through event spaces for extended periods
Ability to lift, carry, or coordinate the movement of event materials and equipment
Ability to operate a computer and office productivity machinery, including phone and VoIP
Ability to communicate information and ideas accurately
Background check and/or drug screen may be required

Benefits

Comp & perks

Equal opportunity employer committed to diversity, equity, and inclusion
Reasonable accommodations for qualified individuals with disabilities during the application and interview process