Affiliate Performance Manager

The INKEY List | B Corp

. Own UK affiliate revenue performance and accountability for growth, efficiency and commercial targets.

Posted 11/5/2026full-timeLondon • United KingdomMid-LevelSenior💰 £70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in affiliate marketing and performance management, with a strong focus on data-driven strategies for creator acquisition and revenue growth. Proficient in analyzing performance metrics and translating insights into actionable commercial recommendations.

Highest-signal resume keywords

Affiliate Marketing ExperienceData-Led OptimisationPerformance Marketing ManagementStrong Excel SkillsE-Commerce Performance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Growth StrategiesAcquisition Funnel OptimizationPerformance AnalysisForecasting ModelsCommercial Recommendations

Soft Skills

Strong Organisational SkillsCollaborative TeamworkCommercial Thinking

Tools & Technologies

ExcelPerformance Reporting Tools

Industry Keywords

Social CommerceEcommerceMarketplace GrowthCreator AcquisitionCommission Structures

About the role

Key responsibilities & impact

Own UK affiliate revenue performance and accountability for growth, efficiency and commercial targets.
Build and execute plans for creator acquisition, activation, content productivity and conversion.
Monitor affiliate performance daily and weekly, identify growth opportunities and address underperformance.
Identify high-performing creators, content and products and scale successful approaches.
Set targets and forecasts for creator acquisition, content output and revenue.
Bring commercial recommendations to weekly trading meetings.
Build and manage a performance-led creator acquisition strategy and affiliate pipeline.
Own the creator funnel from recruitment and sampling through first content, first sale and sustained revenue.
Segment creators and develop strategies to accelerate, scale or reactivate them.
Own sampling performance, allocation, conversion and ROI.
Recommend commission structures, incentives, competitions and creator missions.
Analyse the incremental impact of commissions, incentives and creator investment.
Own affiliate performance analysis, reporting, forecasting and commercial recommendations.
Track revenue, creator, content, sampling, commission, product, campaign and profitability metrics.
Analyse creator cohorts and turn performance data into actions, tests and commercial decisions.
Support affiliate strategy development beyond TikTok Shop, including YouTube Shopping and emerging channels.
Evaluate new affiliate channels for revenue opportunity, investment requirements and scalability.
Collaborate with Trading, TikTok Shop, Influencer, Community, Social, Creative, Paid Media, Product, Marketing, Operations, Supply Chain, Finance and regional affiliate teams.
Report to the Head of Discovery Commerce.

Requirements

What you’ll need

Experience in affiliate marketing, performance marketing, social commerce, ecommerce or marketplace growth.
Proven ability to grow revenue through data-led optimisation, acquisition strategies and commercial performance management.
Strong understanding of the affiliate marketing landscape, including different partner models, commission structures and commercial opportunities.
Experience building or optimising acquisition, activation and retention funnels.
Confidence analysing large data sets, developing performance reports and translating insights into commercial actions.
Strong Excel skills, with the ability to build forecasts, performance models and commercially grounded recommendations.
Experience managing performance budgets, incentives, commission structures or ROI-driven investment.
Good understanding of e-commerce performance metrics, conversion, attribution and profitability.
Strong organisational skills and ability to manage multiple commercial priorities in a fast-moving environment.
Ability to work collaboratively across teams, combining commercial thinking with an understanding of creator behaviour.
Direct TikTok Shop experience is beneficial, but not essential.

Benefits

Comp & perks

Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
Private medical insurance through Vitality
An Employee Assistance Programme
Enhanced family policies & support
Life Assurance
25 days' holiday, plus bank holidays
Your birthday off
Monthly product allowance
Cycle to Work and Electric Car schemes
Regular team days
Dog-friendly office
Inclusive workplace and recruitment adjustments support