Social Media Executive – Community, Publishing

The INKEY List | B Corp

. Own day-to-day scheduling and publishing across TikTok, Instagram, YouTube and relevant emerging channels.

Posted 10/16/2026full-timeLondon • United KingdomMid-LevelSenior💰 £30,000 - £34,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing social media channels, particularly TikTok, Instagram, and YouTube, while effectively engaging with communities and adapting content to align with brand voice. Proficient in content scheduling, community interaction, and leveraging insights to enhance social media strategies.

Highest-signal resume keywords

Social Media ManagementContent Calendar ManagementCommunity EngagementSocial Media AnalyticsTrend Identification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content SchedulingSocial Media StrategyAudience EngagementContent CreationPublishing Requirements

Soft Skills

Written CommunicationOrganizational SkillsAttention to DetailProactive ApproachCalm Under Pressure

Tools & Technologies

Social Publishing ToolsReporting ToolsContent Management Systems

Industry Keywords

Consumer-Facing BrandUser-Generated ContentCommunity InsightsEmerging TrendsSocial Media Culture

About the role

Key responsibilities & impact

Own day-to-day scheduling and publishing across TikTok, Instagram, YouTube and relevant emerging channels.
Maintain accurate content calendars and ensure approved content is published on time.
Manage captions, tagging, links, product references and platform-specific publishing requirements.
Support reactive publishing in response to relevant trends and opportunities.
Maintain channel standards, including highlights, playlists, pinned content and profile updates.
Support campaign rollouts with the Social Media Manager.
Manage day-to-day community interactions across organic social channels.
Respond to comments and conversations in a helpful, authentic and approachable way.
Proactively join relevant conversations and nurture relationships with engaged followers.
Escalate customer care, product and reputational issues.
Identify user-generated content, reviews and customer stories.
Monitor community conversations, recurring questions, feedback, concerns and emerging trends.
Share community insights with the Social Media Manager and wider teams.
Support social reporting by gathering platform and community performance data.
Support social activations, competitions, launches and key retail moments.
Collaborate with Community, askINKEY and Brand teams.
Support content capture days and social events where needed.

Requirements

What you’ll need

Experience managing social media channels, ideally within a consumer-facing brand.
Strong understanding of TikTok, Instagram, YouTube and Reddit, including how audiences engage and interact across different platforms.
Excellent written communication skills, with a natural instinct for engaging in online conversations and adapting to a brand's tone of voice.
Strong organisation and time management skills, with experience managing content calendars and multiple deadlines.
Excellent attention to detail, ensuring content is accurate, consistent and published to a high standard.
Confidence managing high volumes of community interaction, responding thoughtfully and knowing when to escalate issues.
Genuine curiosity about social media culture, with the ability to spot emerging trends, conversations and content opportunities.
Experience using social publishing and reporting tools, with confidence learning new platforms and systems.
Collaborative, proactive and calm approach, comfortable working at pace and supporting others to get things done.

Benefits

Comp & perks

Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
Private medical insurance through Vitality
An Employee Assistance Programme
Enhanced family policies & support
Life Assurance - giving you extra peace of mind.
25 days' holiday, plus bank holidays
Your birthday off – celebrate your day, your way.
Monthly product allowance – so you can enjoy and experience the products you help bring to life.
Cycle to Work and Electric Car schemes
Regular team days and a dog-friendly office
Inclusive workplace where everyone feels welcome, respected and able to do their best work
Recruitment process adjustments available