Assistant Brand Manager, Marketing

The J.M. Smucker Co.

. Assist with brand strategy development and execution through data analysis, including Circana .

Posted 10/26/2026full-timeOrrville • Ohio • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy development and execution through data analysis, with a strong focus on utilizing tools like Circana and IRI. Proven ability to collaborate cross-functionally and manage marketing budgets while delivering actionable insights and recommendations.

Highest-signal resume keywords

Brand Strategy DevelopmentData AnalysisSyndicated Data ManipulationCross-Functional CollaborationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSyndicated Data ManipulationExcelWordPowerPointMarket EvaluationPerformance TrackingActionable Insights DevelopmentStagegate Process ManagementBudget Management

Soft Skills

Strong Communication SkillsLeadership SkillsDetail-OrientedAnalytical Strength

Tools & Technologies

CircanaIRINielsen

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

CPG Brand MarketingConsumer InsightsMarket TrendsPortfolio Growth OpportunitiesMarketing Objectives

About the role

Key responsibilities & impact

Assist with brand strategy development and execution through data analysis, including Circana
Track performance and develop actionable recommendations
Lead projects through the Stagegate process
Collaborate with cross-functional partners, including brand, sales, and insights/reporting teams
Evaluate market and competitor data and trends
Develop actionable insights and roadmaps
Catalog competitive and consumer information, including IRI Panel Data, NPD, and Consumer Studies
Support annual brand plans, marketing objectives, and long-range and annual operating plans
Identify portfolio growth opportunities and communicate size of prize and significance to gain buy-in
Collaborate on new product ideas, platforms, product improvements, value engineering, and activation strategies
Manage the Marketing budget and brand-specific projects
Foster and lead communication across disciplines
Understand data reporting systems, including Circana
Respond to ad-hoc Marketing Team information requests
Handle one-off tasks and projects throughout the year

Requirements

What you’ll need

Bachelor’s degree required
Marketing or Business degree preferred
At least 2 years of relevant CPG brand marketing experience
Experience manipulating/analyzing syndicated data, preferably IRI or Nielsen, to tell a marketing story and/or make business recommendations
Experience with Excel, Word, and PowerPoint
Detail-oriented
Data/system knowledgeable and savvy
Strong communication and leadership skills
Demonstrated analytical strength
Experience tracking and optimizing business results
Experience driving projects with cross-functional excellence

Benefits

Comp & perks

Hybrid work arrangement with onsite presence a minimum of 9 days per month, primarily during core weeks
Employee support addressing physical, emotional, and financial needs
Equal opportunity employment