Manager, Category Advisory

The J.M. Smucker Co.

. Serve as a trusted partner to Walmart’s merchant team and provide fact-based recommendations on category, shopper, and consumer trends .

Posted 10/19/2026full-timeBentonville • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in category management and consumer insights, leveraging data analysis to drive strategic recommendations and optimize product assortments. Proven ability to lead teams, foster collaboration, and communicate effectively with stakeholders.

Highest-signal resume keywords

Consumer-Packaged Goods ExperienceWalmart Category Advisory ExperienceScintilla Channel Performance ExperienceJDA ProSpace Software ExperienceStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSWOT AnalysisPlanogram DevelopmentAssortment StrategySyndicated Data AnalysisMarket AnalysisPerformance ReportingTrend IdentificationScorecard DevelopmentStrategic Planning

Soft Skills

LeadershipCollaborationProblem SolvingStorytellingCommunication

Tools & Technologies

ExcelPowerPointTableauCircanaJDA

Industry Keywords

Category ManagementConsumer InsightsRetail RelationshipsShopper AnalysisContinuous Improvement

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Serve as a trusted partner to Walmart’s merchant team and provide fact-based recommendations on category, shopper, and consumer trends
Lead the modular build process, delivering optimized planograms and assortment strategies
Conduct category reviews, SWOT analyses, and scorecard development using syndicated and POS data
Assess new product introductions, market analyses, and assortment changes
Integrate syndicated, panel, POS, and customer-insights data to identify trends
Analyze and report using Scintilla, Excel, PowerPoint, Circana, JDA, and Tableau
Deliver reporting to Walmart with commentary on current performance and future trends
Collaborate with Sales, Marketing, Insights, and R&D teams
Support buyer strategies and category initiatives through strategic planning
Present findings and recommendations to Walmart merchants and internal stakeholders
Supervise up to two direct reports on a team of six
Stay current on category-management developments and drive continuous improvement

Requirements

What you’ll need

Bachelor’s degree
6+ years of Consumer-Packaged Goods experience
2+ years of Walmart Category Advisory experience
Experience supervising direct reports and fostering collaboration across a team
Experience building relationships within customers / retailers
Experience in analysis of shopper / consumer-based CPG information
Strong analytical skills, problem solving, and storytelling experience
Scintilla Channel Performance and Shopper experience
JDA ProSpace software experience
Ability to lead and motivate direct reports
Excellent organization and written / verbal communication skills
Proficient in leveraging syndicated data
Ability to develop and translate insights into actions
Strategic mindset to help build and execute effective plans
Ability to travel up to 15%

Benefits

Comp & perks

Hybrid work arrangement
Support for employees' physical, emotional, and financial needs
Equal opportunity employment