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Manager, Category Leadership – Sales Facing
The J.M. Smucker Co.. Build trust and influence with Walmart and Sam’s retailers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Category Management and Shopper Insights within the Consumer-Packaged Goods industry, leveraging data analytics and storytelling to drive strategic growth initiatives and enhance retailer relationships.
Highest-signal resume keywords
Category Management ExperienceShopper Insights AnalysisData-Driven StorytellingCross-Functional CollaborationConsumer-Packaged Goods Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPlanogrammingBusiness AnalysisCategory Growth StrategiesRetail Strategy Development
Soft Skills
Relationship BuildingProblem SolvingOrganizational SkillsCommunication SkillsInfluencing Skills
Tools & Technologies
CircanaNielsen DataPOS DataShopper CardJDA ProSpace
Certifications & Qualifications
Bachelor's DegreeMBA (Preferred)
Industry Keywords
Consumer-Packaged GoodsRetailCategory ExpertiseSales PlanningOmni Activation
About the role
Key responsibilities & impact- Build trust and influence with Walmart and Sam’s retailers
- Support Smucker’s sales teams to drive brand penetration, growth, and development across designated categories and JMS Brand activation
- Lead customized development of category-specific retailer growth opportunities and diagnostics
- Support sales with insights for JBPs, line reviews, and customer annual sales planning
- Serve as the go-to category expert on category, retail, consumer, and shopper expertise
- Liaise with the HQ category leadership/strategy team
- Lead development and delivery of customer-specific category growth drivers, strategies, initiatives, and customized content
- Lead 4P tactical solutions, owning shelving and assortment and partnering on price and promotion
- Provide thought leadership to elevate Smucker’s voice and influence with Walmart and Sam’s
- Lead category-first approaches in customer reviews, assessments, Top to Top, JBP, and QBR meetings
- Influence retailer category strategies through account-specific insights, business analysis, and recommendations on distribution, promotion, pricing, and shelf placement
- Build customer-ready stories, visuals, and tools for selling conversations supported by data-driven recommendations
- Track performance, promotional and innovation effectiveness, risks, and opportunities
- Drive omni activation and integration into category deliverables and workstreams
- Collaborate with category advisor teams, Sales, Marketing, Insights, Intelligence, Category Strategy, and other functional teams
- Provide category and key customer business analytics
- Participate in retailer meetings and collaborate across SBAs
- Identify requirements for tool development and data support systems
- Act as liaison to the JMS HQ Category Leadership team
- Provide input into customer long-term business strategy
Requirements
What you’ll need- Bachelor’s degree
- 6+ years in Consumer-Packaged Goods industry
- 3+ years Category Management or Shopper Insights experience
- Proven success in building relationships within customers / retailers
- Experience in analysis of shopper / consumer-based CPG information
- Strong analytical skills, problem solving, and storytelling experience
- Cross functional collaboration, especially customer and sales centric
- Excellent organization and written / verbal communication skills
- Proficient in leveraging Circana or Nielsen data, POS and panel data, shopper card, Scintilla, Atlas
- Planogramming/Planogram software experience, such as JDA ProSpace or EZPOG
- Ability to develop and translate insights into actions with excellent storytelling with data skills
- Strategic mindset to help build and execute effective plans
- Business & Financial Acumen
- Willingness to travel up to 20-25%
- MBA, experience working cross functionally in a Headquarter environment (not required)
Benefits
Comp & perks- Supporting employees' physical, emotional, and financial needs
- Hybrid work arrangement
- Equal opportunity employment