Manager, Sales Strategy – Planning

The J.M. Smucker Co.

. Own the internal customer planning story for assigned customers or channels, including performance, risks, opportunities, actions, and follow-through .

Posted 10/8/2026full-timeOrrville • Ohio • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Commercial Planning, Sales Planning, and Customer Strategy, with a strong focus on data-driven decision-making and stakeholder engagement. Proven ability to lead cross-functional initiatives and develop actionable recommendations that align with business objectives.

Highest-signal resume keywords

Commercial PlanningSales PlanningCustomer StrategyData-Driven RecommendationsCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance ManagementForecastingBusiness ReviewsJoint Business PlanningCategory ManagementRevenue Growth ManagementAnalytical CapabilityDecision SupportSyndicated ReportingRetailer Reporting

Soft Skills

Stakeholder ManagementCommunication SkillsCollaborationOwnershipNavigating Ambiguity

Tools & Technologies

Business Intelligence ToolsInternal Reporting Tools

Industry Keywords

Consumer Packaged GoodsConvenience ChannelPlanning Governance

About the role

Key responsibilities & impact

Own the internal customer planning story for assigned customers or channels, including performance, risks, opportunities, actions, and follow-through
Support annual planning, Joint Business Planning, customer business reviews, customer planning cycles, and strategic growth initiatives
Translate SBA priorities into customer-specific actions, recommendations, and planning assumptions
Facilitate prioritization discussions and planning trade-offs with Sales and cross-functional stakeholders
Use data to explain performance, identify risks and opportunities, and recommend action
Support gap-solving and prepare updates or recommendations for planning, consensus, Stage Gate, resets, and customer decisions
Develop data-driven recommendations supporting customer outcomes and enterprise objectives
Track customer scorecards, risks, opportunities, innovation performance, promotion results, and progress against plans
Engage partners across Sales, Brand Marketing, Category Analytics, Revenue Growth Management, Finance, Supply Chain, Marketing Operations, and other functions
Facilitate planning discussions and drive alignment across priorities, investments, execution plans, and key decisions
Drive accountability for planning actions, open issues, and business commitments
Ensure customer planning deliverables are clear, decision-ready, and connected to business priorities
Frame alternatives, trade-offs, implications, and recommendations for customer planning and Sales decisions
Help stakeholders navigate ambiguity, competing priorities, and changing business conditions
Support forecasting and planning by validating assumptions and escalating issues
Apply standard planning governance to customer-specific needs
Coach Associate Managers and project team members as appropriate
Share planning best practices and customer-specific learnings across the organization
Model planning discipline, commercial judgment, collaboration, and ownership

Requirements

What you’ll need

Bachelor's degree
5 years of experience in Commercial Planning, Sales Planning, Category Management, Customer Strategy, Revenue Growth Management, Finance, Marketing, or related business functions
Experience in the Convenience Channel both direct and utilizing distributors
Experience leading cross-functional business initiatives and customer planning activities
Experience supporting business performance management, planning processes, and decision support
Strong commercial acumen, analytical capability, communication skills, and stakeholder management skills
Sales account ownership
Consumer Packaged Goods experience
Experience leading customer planning, JBP development, business reviews, forecasting inputs, or performance management
Ability to synthesize complex information and develop actionable recommendations
Experience influencing cross-functional partners and navigating ambiguity
Experience with business intelligence, retailer, syndicated, or internal reporting tools

Benefits

Comp & perks

The company supports employees' physical, emotional, and financial needs
Hybrid work arrangement
Equal opportunity employment