Content Marketing Specialist – Storyteller

The Landbanking Group

. Develop pitch decks and sales scripts to equip the sales team with data-backed, persuasive narratives for TLG’s products .

Posted 10/6/2026full-timeRemote • Germany, South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing with a focus on content creation, SEO/SEM, and the use of AI tools for strategic messaging and campaign development. Capable of crafting persuasive narratives and collaborating effectively with diverse stakeholders to drive sales and enhance brand positioning.

Highest-signal resume keywords

Digital Marketing ExperienceSEO/SEM ProficiencyContent Creation SkillsAI Tools UtilizationB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMCopywritingGraphic Design BasicsContent StrategyData AnalysisCampaign DevelopmentMessaging FrameworksValue Proposition DevelopmentCustomer Success Story Writing

Soft Skills

Blunt Yet Kind CommunicationResilience Under PressureHuman-Centric StorytellingEngaging ToneCollaboration with Stakeholders

Tools & Technologies

Google AdsSEMrushHubSpotJasperCopy.aiGoogle AIAnalytics Platforms

Industry Keywords

B2B MarketingSustainability SectorDigital MarketingContent MarketingSales Enablement

About the role

Key responsibilities & impact

Develop pitch decks and sales scripts to equip the sales team with data-backed, persuasive narratives for TLG’s products
Craft product positioning, messaging frameworks, and value propositions that differentiate TLG’s offerings
Collaborate with product teams and refine messaging based on customer feedback and market trends
Create campaign assets such as landing pages and email sequences
Write LinkedIn posts, case studies, press releases, and whitepapers highlighting customer success stories and product benefits
Ghostwrite thought leadership content for the team
Pitch and place press releases and stories in relevant media outlets
Use AI tools for research, drafting, or editing while ensuring final output is strategic, accurate, and sales-driven

Requirements

What you’ll need

3+ years in digital marketing (agency or in-house)
Proficiency in SEO/SEM tools (e.g., Google Ads, SEMrush), CRM systems (e.g., HubSpot), and analytics platforms
Experience using AI tools (e.g., Jasper, Copy.ai, Google AI, or custom solutions) for content, automation, or data analysis
Strong content creation skills (copywriting, graphic design basics), with an eye for human-centric storytelling
Experience in B2B or sustainability sectors is a plus
Ability to interpret metrics and pivot strategies, balancing AI efficiency with human judgment
Comfortable working with technical and non-technical stakeholders
Blunt yet kind communication style (aligned with TLG’s culture)
Witty and engaging tone for LinkedIn and other platforms
Resilient and composed under pressure (e.g., handling direct feedback)
Ability to assess AI outputs for accuracy, bias, and alignment with TLG’s values

Benefits

Comp & perks

Great possibility to perform an impactful job in a new and fast growing sector
A working environment based on trust, encouragement and feedback; positive, inspiring work atmosphere
High degree of autonomy
Direct exposure to clients at all levels, engaging in positive impact projects
Challenging and novel problems to solve
Work remotely (timezone should be close to Germany)
Plenty of learning and development opportunities within and outside our organization
Various employee perks
Equal opportunities for all employees and applicants