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Research, Insight & Growth Manager
The National Lottery. Build a best-in-class consumer and player insight capability for the National Lottery .
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Build a best-in-class consumer and player insight capability for the National Lottery
- Own and lead the end-to-end research and insight agenda
- Translate consumer and player insight into measurable growth drivers
- Own and deliver PLI’s research and insight strategy
- Identify and communicate growth opportunities across acquisition, retention, player value, and commercial performance
- Monitor market, consumer, and industry trends
- Benchmark against leading lottery operators and consumer brands
- Define and evolve key brand health metrics
- Develop a single view of the player through segmentation, journey mapping, lifetime value analysis, and customer insight
- Lead qualitative and quantitative research programmes through agency partners
- Embed responsible play considerations into player insights
- Define and manage KPI and OKR frameworks
- Deliver consistent, board-ready performance reporting
- Measure campaign effectiveness, ROI, and growth opportunities
- Support commercial planning with market, customer, and performance insights
- Present actionable insight and recommendations to senior leaders and stakeholders
- Build partnerships across Commercial, Retail, Digital, Finance, and Responsible Gambling teams
- Manage research and insight agency relationships
- Promote a data-driven, test-and-learn culture
- Coach colleagues in the effective use of insight
- Lead knowledge-sharing initiatives and quarterly reviews
Requirements
What you’ll need- 10+ years' experience in consumer insights, analytics, research, or growth-focused roles
- Significant leadership experience
- Proven track record of using data and insights to shape strategy and deliver commercial results
- Experience influencing senior stakeholders
- Experience managing external research or analytics partners
- Experience in the lottery, gaming, betting, or other consumer-facing regulated sectors is advantageous
- Strong commercial and strategic mindset
- Expertise in quantitative and qualitative research, consumer analytics, and market trends
- Skilled in data visualisation and analytics tools such as Power BI, Tableau, or similar
- Excellent communication, storytelling, and stakeholder management skills
- Analytical, pragmatic, and results-focused
Benefits
Comp & perks- Hybrid working model for applicable roles
- Full range of leave entitlements
- Career Breaks and Secondments
- Healthcare
- Discounted gym membership
- Eyesite tests
- Flu Vaccinations
- Paid sick benefit
- Wellbeing initiatives
- Competitive salary
- Defined contribution pension
- Income protection
- 1:1 financial advice
- In-House Training Programme
- Go1 Learning Content
- Irish Management Institute
- The Executive Institute
- Continuous personal and professional development
- 24/7 learning resources