Content Manager

The Ohio State University, Main Campus

. Develop and execute content and editorial strategies aligned with College of Nursing and Ohio State marketing and communications priorities .

Posted 10/7/2026full-timeColumbus • Ohio • United StatesMid-LevelSenior💰 $65,600 - $85,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing strategic, audience-focused content across multiple channels, with a strong emphasis on editorial planning, SEO principles, and content optimization. Proven ability to manage complex projects and collaborate effectively with diverse stakeholders in higher education and healthcare environments.

Highest-signal resume keywords

Content Strategy DevelopmentSEO Principles and Content OptimizationAudience Research and AnalyticsProject ManagementWriting and Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditorial PlanningDigital CommunicationsContent Performance MeasurementStorytellingContent Optimization TechniquesAudience-Centric ThinkingComplex Information TranslationStrategic Content CreationContent Strategy

Soft Skills

CollaborationRelationship-BuildingConsultationMentoringIndependent Project Management

Tools & Technologies

DrupalSalesforce Marketing CloudContent Management SystemsAnalytics ToolsEmail Marketing Platforms

Industry Keywords

Higher EducationHealthcareEnrollment MarketingStudent Recruitment CommunicationsEditorial Standards

Tech Stack

Tools & technologies

CloudDrupal

About the role

Key responsibilities & impact

Develop and execute content and editorial strategies aligned with College of Nursing and Ohio State marketing and communications priorities
Identify and pursue content opportunities supporting enrollment, reputation, research visibility and organizational goals
Develop stories and content featuring students, faculty, research, academic programs, clinical experiences, alumni and the college’s impact
Write, edit and refine content for websites, news stories, email, social media, marketing campaigns, newsletters and other communications
Apply audience-centric thinking to determine content, messaging, format and channel
Lead editorial planning and contribute to content calendars and integrated marketing campaigns
Apply SEO principles, search intent and content optimization techniques
Translate complex academic, research and healthcare topics into clear, accessible content
Collaborate with designers, multimedia producers, marketing and communications colleagues and other partners
Research audiences, markets, industries and content best practices
Use audience insights, analytics and content metrics to evaluate performance and identify optimization opportunities
Establish and promote editorial standards and best practices aligned with Ohio State’s brand
Provide editorial guidance and subject-matter expertise
Build stakeholder consensus and manage complex content projects from concept through completion
Mentor colleagues on content development, writing, editing, storytelling and editorial strategy

Requirements

What you’ll need

Bachelor's degree or equivalent experience
4 years of relevant experience required
Demonstrated experience developing strategic, audience-focused content for multiple channels
Excellent writing, editing and storytelling skills
Experience translating complex information into clear, engaging content for diverse audiences
Strong understanding of content strategy, editorial planning and digital communications
Ability to independently manage complex projects and priorities
Strong collaboration, consultation and relationship-building skills
Experience in higher education, healthcare or another complex institutional environment
Experience supporting enrollment marketing or student recruitment communications
Experience with SEO, web content optimization and content performance measurement
Experience developing content strategies informed by audience research, analytics and industry best practices
Familiarity with Drupal or other content management systems and Salesforce Marketing Cloud
Successful completion of a background check
A drug screen or physical may be required during the post offer process

Benefits

Comp & perks

Regular position
First shift
40 scheduled hours per week
Hybrid work arrangement