FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing targeted B2B and B2C marketing campaigns across multiple channels, leveraging data-driven insights to optimize performance and enhance customer acquisition strategies. Strong communication and collaboration skills are essential for engaging with stakeholders and presenting actionable marketing plans.
Highest-signal resume keywords
Marketing QualificationCampaign ManagementDigital MarketingGoogle AnalyticsSEO
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingB2C MarketingContent CreationMarket ResearchPPCEmail MarketingSocial Media MarketingLead GenerationCopywritingData Analysis
Soft Skills
Clear CommunicationOrganizational SkillsProactive AttitudeTeam CollaborationTime Management
Tools & Technologies
Google AnalyticsWordPressMailchimpAdobeCanva
Certifications & Qualifications
Relevant Marketing Qualification
Industry Keywords
Customer JourneyMulti-Channel CampaignsBuyer BehaviourVisual AwarenessInternational Audiences
Tech Stack
Tools & technologiesSQLWordPress
About the role
Key responsibilities & impact- Own and deliver targeted marketing plans for the assigned product area
- Work closely with the Head of Marketing and key stakeholders
- Drive joined-up, multi-channel activity across the full customer journey
- Conduct market, customer, and competitor research
- Turn insights into clear, actionable strategies
- Develop targeted B2B and B2C marketing communications and messaging
- Plan and execute multi-channel campaigns across digital, email, social, PPC, and SEO
- Create engaging, customer-focused content across channels
- Ensure messaging is clear, consistent, and culturally relevant
- Track performance against measurable KPIs
- Optimise campaigns using data and testing
- Partner with Sales teams to develop lead-generation campaigns
- Support conversion activity and strengthen customer acquisition strategies
- Improve web content, SEO, and website upkeep
- Support lead generation and conversion from MQL to SQL
- Collaborate with sales, marketing, operations, and external stakeholders
- Present plans, results, and insights to stakeholders
- Manage a product portfolio and develop recognised expertise in one or more marketing disciplines
Requirements
What you’ll need- Relevant marketing qualification or degree
- Proven experience delivering marketing campaigns with measurable commercial outcomes
- Strong understanding of digital and social media channels
- Analytical, customer-focused, with insight into buyer behaviour
- Knowledge of user journeys across multiple channels
- Experience with tools such as Google Analytics, WordPress, Mailchimp or similar
- Understanding of B2B and B2C marketing approaches
- Clear communication and copywriting skills
- Strong organisation and time management
- Proactive, can-do attitude
- Collaborative team player
- Exposure to PPC, SEO or paid media
- Design skills using Adobe or Canva
- Strong visual awareness
- Interest in international audiences or education
- Additional language skills
Benefits
Comp & perks- Flexible working approach
- 30 days annual leave + 8 bank holidays
- Free language courses
- Perks at Work
- EAP
- Eye Tests
- Health Cash plan
- Cycle to work scheme
- Access to the IH London staff portal
- Opportunity to grow your specialism and broaden your marketing expertise
- Collaborative, supportive, and purpose-driven culture