Digital Marketing Manager

The Premier League

. Act as the day-to-day point of contact with the global Digital Partnerships and Distribution team .

Posted 11/11/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, CRM growth, and digital marketing, with a strong focus on managing multi-channel paid media campaigns and optimizing audience acquisition strategies. Proficient in data analysis and insights generation to enhance fan engagement and retention across digital platforms.

Highest-signal resume keywords

Performance MarketingCRM GrowthAdobe Journey OptimizerLifecycle MarketingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid Media CampaignsAudience Acquisition StrategiesConversion Funnel OptimizationCampaign Performance MonitoringAudience SegmentationData Collection ComplianceEmail MarketingPush NotificationsIn-App Messaging

Soft Skills

CommunicationCollaborationProject ManagementInterpersonal SkillsSelf-Motivation

Industry Keywords

U.S. Sports LandscapePremier LeagueFan EngagementDigital PartnershipsMedia Agencies

About the role

Key responsibilities & impact

Act as the day-to-day point of contact with the global Digital Partnerships and Distribution team
Plan, execute and optimize local paid marketing campaigns across digital channels
Manage acquisition budgets and media agencies against defined KPIs
Test creative, audience segments, messaging and landing pages to improve performance
Develop audience acquisition strategies to attract new Premier League fans across the U.S.
Increase fan registrations, first-party data capture and CRM database growth
Manage campaigns and journeys supporting fan identification and record acquisition
Improve conversion funnels and registration experiences with product, analytics and CRM teams
Ensure data collection programs comply with applicable privacy regulations and Premier League standards
Execute fan lifecycle programs across email, push notifications, in-app messaging and other owned channels
Build audience segmentation strategies for engagement, retention and reactivation
Deliver automated campaigns driving repeat engagement with digital products and content
Develop and execute season-long marketing campaigns for Fantasy Premier League and app growth in the U.S.
Drive awareness, acquisition, retention and engagement for Fantasy Premier League and other digital fan products
Collaborate with product, content, creative and social teams on integrated campaigns
Identify opportunities to increase participation and engagement throughout the football season
Identify product enhancement opportunities with the product team
Manage the U.S. digital hub and develop season-long content and promotional plans
Monitor campaign performance and provide actionable recommendations
Track CAC, CPR, conversion rates, engagement, retention and lifetime value indicators
Create regular performance reports and executive summaries for stakeholders
Use data and market insights to inform optimization strategies
Deliver regular data and insights reporting with global digital teams and agencies
Collaborate with U.S. marketing, digital, audience development, product, analytics, broadcast and commercial teams
Coordinate with external agencies and platform partners
Support integrated campaigns tied to season launch, festive fixtures and run-in moments
Manage digital marketing initiatives for local Premier League events, including Mornings Live and Summer Series
Collaborate with broadcast partners and clubs on shared referral initiatives
Support in-market club and commercial partner digital activity

Requirements

What you’ll need

Demonstrable experience across performance marketing, CRM growth, digital marketing and paid media
Proven experience managing multi-channel paid media campaigns and budgets
Significant experience in lifecycle marketing across the full audience funnel
Demonstrated ability to analyze data and turn insights into action
Strong technical skills, specifically experience with Adobe Journey Optimizer
Understanding and experience with social media platforms and content
Knowledge of the U.S. sports landscape, including digital, content and fan acquisition
Basic understanding of the Premier League and its place within global sport
Organized and self-motivated, with multitasking experience
Ability to communicate, collaborate, influence and persuade across all levels
Excellent project management and interpersonal skills; outstanding team player
Occasional travel required, including to the Premier League’s London office
CV and cover letter required

Benefits

Comp & perks

Hybrid-working model allowing work from home on some days each week
Office or site visits in line with company policy
Accessibility accommodations and alternative-format application support
Interview-process adjustments for candidates with disabilities