Marketing, Subscription Executive

The Premier League

. Plan and execute marketing campaigns across digital, content, and owned channels from brief through reporting .

Posted 9/30/2026full-timeSingaporeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing digital marketing campaigns, managing content calendars, and optimizing subscriber funnels. Proficient in using Adobe Journey Optimizer for CRM campaigns and skilled in coordinating creative production and copywriting.

Highest-signal resume keywords

Digital Marketing ExecutionAdobe Journey OptimizerCampaign Performance TrackingCopywriting CoordinationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent MarketingCampaign ManagementCopywritingA/B TestingHTMLCSSData AnalysisAudience SegmentationKPI Frameworks

Soft Skills

Organizational SkillsProactive MindsetCollaborationAttention to DetailCommunication Skills

Tools & Technologies

CRM PlatformsAdobe Journey OptimizerCampaign TrackersReporting DecksCreative Briefs

Industry Keywords

Digital Marketing CampaignsPaid MediaSubscriber FunnelLifecycle CampaignsContent Calendar

About the role

Key responsibilities & impact

Plan and execute marketing campaigns across digital, content, and owned channels from brief through reporting
Support paid media placements by supplying creative assets, campaign specifications, and briefing materials
Manage the always-on content calendar across EDM, push, in-app, and social channels
Coordinate creative production, copywriting, and asset trafficking with design and agency partners
Run A/B tests across acquisition, content, and retention touchpoints and apply learnings
Own the subscriber funnel across acquisition, onboarding, trial conversion, and lapsed-subscriber win-back
Run lifecycle and CRM campaigns using Adobe Journey Optimizer
Build and QA audience segments and journey logic with data and product partners
Track campaign and subscriber performance, identify underperformance, and implement optimisations
Coordinate app store listings, partner platform requirements, and fixture-schedule merchandising windows
Support partnership and promotional marketing activations tied to fixtures, club moments, and sponsors
Translate KPI frameworks and campaign strategy into executable plans
Maintain campaign documentation and post-campaign reporting
Provide operational support including briefing documents, campaign trackers, and reporting decks

Requirements

What you’ll need

Proven experience in digital marketing execution across campaigns, content and paid media
Practical experience across digital and content marketing; direct paid media buying experience useful but not essential
Experience producing or coordinating copy, creative briefs, social posts, EDM, and push content with designers and agencies
Working familiarity with a CRM or journey platform, ideally Adobe Journey Optimizer
Strong organisational skills managing multiple campaigns and stakeholders against fixed deadlines
Comfort pulling reports, reading dashboards, and spotting anomalies
Proactive, solution-driven mindset and ability to work at pace in a small team
Collaborative team player able to work in a cross-functional environment
Attention to detail, reliability, and commitment to premium execution
Excellent written and verbal communication skills
Direct experience on a brand, content, or subscription marketing team
Basic HTML/CSS for email template edits
CV and cover letter required
Ability to meet safer recruitment suitability requirements for work involving children and adults who may be at risk of harm