Head of Shopper Marketing

The Quality Group

. Develop the cross-channel, data-driven B2B shopper marketing strategy and scalable standards for multiple markets .

Posted 11/12/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing B2B shopper marketing strategies, with a strong focus on data-driven decision-making and cross-channel campaign management. Proficient in leading teams and fostering talent development while collaborating effectively across various functions and markets.

Highest-signal resume keywords

B2B Shopper Marketing StrategyCross-Channel Campaign ManagementRetail Media StrategiesTeam LeadershipFluent German And English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopper MarketingTrade MarketingRetail MarketingPOS ConceptsKPI DevelopmentData AnalysisProject ManagementIntegrated Campaign DevelopmentMarket EvaluationSales Enablement

Soft Skills

Clear CommunicationPersuasive CommunicationTalent DevelopmentCollaborationNegotiation Skills

Industry Keywords

FMCGGroceryDrugstore ChannelsSalesCategory ManagementRevenue Growth ManagementCommercial PlanningPoint Of SaleMarket VisitsAgency Management

About the role

Key responsibilities & impact

Develop the cross-channel, data-driven B2B shopper marketing strategy and scalable standards for multiple markets
Translate shopper and customer data into concepts that increase preference, visibility, and sell-through
Develop and implement integrated POS campaigns and retail media initiatives
Own the rollout at the point of sale in Germany and other European markets
Enable Sales and Field Sales through clear briefings
Define and evaluate consistent KPIs for POS and retail media, and continuously develop the playbook
Provide functional and disciplinary leadership for the team and foster talent development
Manage agencies, display partners, and media service providers
Collaborate with Brand, Sales, Category Management, Revenue Growth Management, Commercial Planning, and Operations
Report to the VP Commercial Excellence & Activation

Requirements

What you’ll need

Several years of experience in shopper, trade, or retail marketing—ideally in FMCG, particularly in grocery and drugstore channels
Experience leading and developing teams, ideally across locations or markets
Understanding of purchasing dynamics in professional retail and decision-making at the point of sale
Experience with cross-channel campaigns, POS concepts, and retail media strategies
Analytical, data-driven approach and proven ability to manage projects across functions and countries
Clear, persuasive, and targeted communication skills, both internally and externally
Fluent German and English, with strong negotiation skills
Willingness to travel occasionally, primarily to Hamburg and for market visits across Europe

Benefits

Comp & perks

Attractive employee discounts on ESN & More products
Flexible working hours and home-office opportunities
Subsidies for mobility and fitness, such as Wellpass and the Deutschlandticket
Company pension plan
Workation options and more