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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in foresight, brand strategy, and product innovation, with a strong ability to synthesize qualitative and quantitative data into actionable insights. Skilled in facilitating ideation workshops and guiding teams through complex projects while delivering compelling narratives.
Highest-signal resume keywords
ForesightBrand StrategyProduct InnovationInsight-Led Strategic ApproachesFacilitation and Consensus-Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ArchitectureBrand PositioningInnovation SprintsMarket EntryJobs To Be DoneData AnalysisFramework CreationConsumer Journey MappingProject ManagementStrategic Foresight
Soft Skills
Strong Writing SkillsDecisive AdviceSelf-MotivatedGuiding Through AmbiguityBuilding Consensus
Industry Keywords
Market ResearchCultural TrendsInnovation OpportunitiesStrategic ThinkingBusiness Development
About the role
Key responsibilities & impact- Undertake and interpret market research to solve foresight, brand strategy, innovation and marketing challenges
- Develop insight-led strategic approaches, including Brand Architecture, Brand Positioning, Innovation Sprints, Market Entry, and Jobs To Be Done
- Interrogate cultural, social and economic trends as innovation opportunities
- Synthesize inputs across industries to develop data-backed, future-proof strategies
- Contribute strategic thinking and support to colleagues on projects, proposals and business development
- Oversee large-scale, multi-market or complex projects from start to finish, including time, budget and client satisfaction
- Analyze diverse inputs and craft cohesive, compelling stories
- Facilitate ideation workshops and guide large groups through ambiguous conversations
- Build consensus and provide decisive strategic advice
Requirements
What you’ll need- At least 7 to 10 years of experience in foresight, brand strategy or product innovation
- Experience designing and delivering insight-led strategic approaches, such as Brand Architecture, Brand Positioning, Innovation Sprints, Market Entry, and Jobs To Be Done
- Familiarity with interpreting cultural trends, consumer journey mapping, and facilitating ideation workshops
- Ability to work with and leverage qualitative and quantitative data and insights
- Expert skill set in creating tools and frameworks
- Capability to steer a project and team through analyzing diverse inputs and crafting a cohesive and compelling story
- Strong writing skills
- Commercial and advisory mindset; ability to give decisive advice
- Facilitation and consensus-building ability
- Ability to guide large groups through ambiguous conversations
- Self-motivated and able to advance multiple projects despite ambiguity or minimal guidance
- Extensive knowledge of strategic foresight, innovation and brand strategy methodologies, frameworks and models
Benefits
Comp & perks- Contract project work
- Opportunity to work on upcoming and ongoing projects
- Engagement with a global exploration, strategy, and innovation consulting agency
- Equal opportunity and commitment to diversity, equity, and inclusion
