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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in qualitative research methodologies, including cultural exploration and brand strategy, while effectively managing client relationships and project delivery. Proven ability to craft compelling narratives and develop innovative solutions that align with client objectives.
Highest-signal resume keywords
Qualitative Research ExperienceCultural Exploration ExpertiseStrong Writing SkillsClient Relationship ManagementStrategic Problem-Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Qualitative Research MethodsBrand Strategy DevelopmentDiscussion Guide DesignModeration SkillsData Re-MiningAI Moderation TechniquesIn-Home EthnographiesDigital DiariesShop-AlongsSegment Illumination
Soft Skills
Self-MotivatedCollaborationAccountabilityClient InteractionStorytelling Ability
Industry Keywords
Market ResearchInnovation ConsultingBrand PositioningConsumer InsightsCorporate ClientsMulti-Market ProjectsExploration StrategyBusiness DevelopmentProject ManagementCritical Thinking
About the role
Key responsibilities & impact- Take ownership of small to mid-sized qualitative research projects from start to finish
- Independently manage projects and oversee daily client interactions
- Assume accountability for project delivery with senior support
- Design impactful screeners and discussion guides
- Deliver moderation across a range of qualitative methodologies
- Craft human-centered stories aligned with client objectives and outcomes
- Manage expectations and goals for internal project teams
- Hold internal project teams accountable for success
- Collaborate with Directors/VPs, Managers, and the Project Management team
- Build strong client relationships on projects and through business development
- Support proposals
- Contribute to projects for brands through exploration, strategy, and innovation consulting
Requirements
What you’ll need- At least 3 years of market research and strategic qualitative experience
- At least 3-5 years of “boots on the ground” qualitative research practitioner experience at a research consultancy and/or as a strategist in an agency working with corporate clients
- Expertise in cultural exploration, brand strategy, innovation, brand positioning, and leading multi-market projects
- Strong writing skills and compelling written storytelling ability
- Strong proficiency managing and implementing qualitative research methods, including online and in-person discussions, digital diaries, in-home ethnographies, and shop-alongs
- Experience conducting qualitative research for segment illumination, category understanding, brand strategy and positioning development, and creative development
- Sharp strategic skills and understanding of how research insights impact clients’ business outcomes
- Ideally, experience identifying the 4Cs (Consumer, Company, Category, Culture) for developing dig sites to drive innovation workshops
- Experience with desk research and data re-mining
- Exposure to AI for information gathering and qualitative research methods leveraging AI, such as AI moderation
- Relevant formal education providing foundational knowledge and structured systems for critical thinking and problem-solving
- Ability to develop innovative solutions for complex business challenges
- Ability to collaborate strategically with clients and colleagues
- Self-motivated ability to drive project success despite ambiguity
Benefits
Comp & perks- Bonus pool
- Pension scheme
- Private Medical Cover with AXA Health
- Generous gender-neutral parental leave policy
- 23 days annual holiday with 5 days dedicated to Christmas and New Year
- 10 days annual sick/wellness/safe allotment
- Annual company-wide get-together offsite for 3 days
- Flexible WFH/WFO policy
- Meeting-free Fridays running all year
- Summer Fridays; half days through the summer
- A 20-day paid sabbatical after five years
- Training sessions and guest client speakers
- Sponsorship of the Marketing Week Mini-MBA
- Clear path to promotion
- Excellent training opportunities