Senior Manager, Lifecycle Marketing

The Travel Corporation

. Lead, coach and develop the CRM and Email team, creating clear priorities, accountability and opportunities for continued growth .

Posted 10/27/2026full-timeCosta Mesa • California • United StatesSenior💰 $125,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy, CRM, and marketing automation, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to lead and develop teams while optimizing customer journeys and engagement through personalized marketing initiatives.

Highest-signal resume keywords

Lifecycle Marketing StrategyCRM AutomationSalesforce Marketing CloudSegmentation and PersonalizationCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingMarketing AutomationData AnalysisPerformance ReportingEmail GovernanceTesting and OptimizationCustomer Journey RedesignHTMLAMPscriptBehavioral Triggers

Soft Skills

People LeadershipCoaching and DevelopmentCommunicationProject ManagementInfluencing Without Authority

Tools & Technologies

Salesforce Marketing CloudJourney BuilderAutomation WorkflowsEmail ExecutionData and Insights Platforms

Industry Keywords

B2B MarketingCustomer EngagementRetention StrategiesTravel and HospitalityE-commerce

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead, coach and develop the CRM and Email team, creating clear priorities, accountability and opportunities for continued growth
Own and evolve the Trade lifecycle marketing strategy and roadmap across advisor onboarding, activation, engagement, training, conversion, retention and re-engagement
Translate commercial goals and customer insights into automated, personalized and measurable lifecycle programs
Use segmentation, behavioral data, triggers, personalization and testing to deliver increasingly relevant advisor experiences and improve commercial performance
Champion a test-and-learn culture, using performance insights and meaningful KPIs to identify opportunities and continuously improve lifecycle programs
Partner across Sales, Marketing, Partner Marketing, Training, Brand, Product, Data & Insights and Technology, building alignment and influencing priorities without relying on formal authority
Act as a trusted lifecycle marketing advisor, listening to different perspectives, constructively challenging assumptions and recommending solutions based on business and customer outcomes
Build strong partnerships with DTC CRM & Retention and Technology teams to share expertise, solve common challenges and make effective use of shared capabilities
Maintain sufficient technical understanding to coach and challenge the team, troubleshoot when needed and provide occasional hands-on support during exceptional business or capacity needs
Maintain strong standards across data quality, consent, privacy, email governance, workflows, quality assurance and performance reporting

Requirements

What you’ll need

Significant progressive experience in lifecycle marketing, CRM or marketing automation, ideally within a B2B or B2B2C environment
Demonstrated people leadership experience, with a genuine commitment to coaching, developing and empowering team members
Proven experience developing lifecycle marketing strategy and translating commercial objectives into customer journeys, automation and measurable programs
Strong understanding of segmentation, personalization, behavioral and transactional triggers, testing, optimization and lifecycle performance
Strong cross-functional leadership skills with the ability to build relationships, influence without authority and create alignment across different stakeholder groups
Technical credibility across CRM and marketing automation platforms, with enough hands-on experience to effectively guide practitioners and challenge solutions
A track record of using data, customer insights and performance results to shape recommendations and improve engagement, conversion or commercial outcomes
Strong communication and project-management skills, with the ability to balance strategic initiatives, day-to-day delivery, competing priorities and team capacity
Ability to work hybrid in Costa Mesa, California
Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, automation workflows, segmentation, personalization and email execution, is strongly preferred
Working knowledge of HTML and email scripting such as AMPscript is advantageous
Experience leading lifecycle transformation, personalization, CRM automation or customer journey redesign
Experience within travel, hospitality, retail, e-commerce or another customer- or partner-led environment
Experience supporting B2B partner onboarding, education, engagement, retention or sales enablement through lifecycle marketing
Experience working within a multi-brand or global organization and collaborating across shared CRM, data and technology resources