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Brand Marketing Manager – 12 Month FTC
The Very Group. Bring Very’s brand to life through integrated campaigns that inspire customers, build consideration and drive commercial results .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering integrated, multi-channel marketing campaigns within the fashion and retail sectors, leveraging customer insights and market trends to optimize performance and drive commercial results.
Highest-signal resume keywords
Integrated Marketing CampaignsProject ManagementCreative BriefingStakeholder ManagementCommercial Awareness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign AnalysisPerformance OptimizationCustomer InsightsMarket TrendsEcommerce StrategyFashion MarketingMulti-Channel MarketingCreative Production Management
Soft Skills
Excellent CommunicationCollaborationCreative Quality Assessment
Tools & Technologies
Emerging Marketing TechnologyAI ToolsCRM Systems
Certifications & Qualifications
Right to Work ChecksDBS Check
Industry Keywords
FashionRetailBrand BuildingMulti-Brand RetailerMarketplace
About the role
Key responsibilities & impact- Bring Very’s brand to life through integrated campaigns that inspire customers, build consideration and drive commercial results
- Turn customer insight, cultural trends and trading priorities into compelling full-funnel marketing campaigns
- Develop seasonal fashion launches, home campaigns and key retail moment campaigns such as Black Friday and Christmas
- Create one coherent story connecting with customers across every touchpoint
- Take campaigns from concept to execution
- Work closely with creative, media, social, CRM and PR teams, external agencies and partner brands
- Shape creative briefs, support fashion shoots and oversee production
- Analyse campaign results and optimise performance
- Deliver campaigns that achieve brand impact and commercial performance
- Collaborate across brand, trading and category teams to drive awareness, consideration and sales
Requirements
What you’ll need- Experience delivering integrated, multi-channel marketing campaigns within fashion, retail or another style-led environment
- Strong understanding of how brand, media, social, PR, CRM and ecommerce work together to create effective customer journeys
- Experience briefing and managing creative, media and production agencies
- Sharp eye for creative quality, with confidence to challenge and elevate campaign output
- Strong project management skills, balancing multiple campaigns, deadlines and stakeholders
- Commercial awareness and ability to balance brand-building activity with measurable business outcomes
- Experience using customer insights, market trends and performance data to shape campaigns and optimise results
- Excellent communication and stakeholder management skills
- Experience within a multi-brand retailer, marketplace or fashion business would be advantageous
- Interest in emerging marketing technology, AI tools and new content creation approaches would be beneficial
- Successful candidates required to undertake credit, CIFAS and Right to Work checks; DBS check if specifically required
- Ability to undertake a one-hour face-to-face interview with the hiring team
- Willingness to disclose relevant information before required checks, including any unspent criminal convictions
Benefits
Comp & perks- Flexible, hybrid working model
- £1000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- LinkedIn Learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- Interview process can be held remotely
- Reasonable adjustments for applying, interviewing, or performing the role
- Colleague networks supporting an inclusive workplace