Lead Solutions Architect, Customer

The Very Group

. Define and own the target architecture, technology strategy, capability model and roadmap for the Customer Domain .

Posted 11/10/2026full-timeLiverpool • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and owning technology strategy and architecture for customer domains, with a strong focus on customer lifecycle management, marketing technology integration, and data governance. Capable of influencing stakeholders and ensuring alignment with enterprise standards while fostering innovation and responsible AI practices.

Highest-signal resume keywords

Solution ArchitectureCustomer Journey MappingMarketing Technology IntegrationData GovernanceEnterprise Architecture Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Identity ManagementOmnichannel EngagementCampaign ManagementData ModellingEvent-Driven ArchitectureAI IntegrationRecommendation EnginesCapability ModellingVendor AssessmentMarketing ROI

Soft Skills

Influencing Senior LeadersClear CommunicationCustomer-Focused MindsetInnovation-Led ApproachProblem Solving

Tools & Technologies

AWSZetaMovable InkTealiumSegmentGoogle Advertising Technology Ecosystem

Certifications & Qualifications

TOGAFBCS Architecture CredentialsSAFe

Industry Keywords

RetailECommerceFinancial ServicesCustomer-Centric EnvironmentDigital Advertising

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Define and own the target architecture, technology strategy, capability model and roadmap for the Customer Domain
Translate customer and commercial strategy into architectural direction, investment priorities and delivery guardrails
Shape capabilities across acquisition, engagement, conversion, retention, loyalty, communications, personalisation and measurement
Set direction for customer identity, profiles, consent, customer data platforms, CRM, decisioning and omnichannel engagement
Guide architecture for marketing technology, campaign management, automation, segmentation, audience activation, content and digital asset management
Shape digital advertising and retail media capabilities, including programmatic activation, attribution and marketing effectiveness measurement
Define how real-time data, event-driven architecture, analytics, experimentation, recommendation engines and next-best-action models support customer outcomes
Ensure customer, marketing, data, AI and technology capabilities operate as a connected, reusable ecosystem
Guide adoption of APIs, cloud services and modern integration patterns to improve scalability, interoperability, agility and resilience
Lead architecture governance and decision records, ensuring alignment with enterprise standards, data governance, privacy and responsible AI expectations
Lead vendor evaluations, business case development and strategic technology investment decisions, focusing on platform reuse and reducing duplication
Advise senior stakeholders by connecting architecture decisions to conversion, acquisition cost, retention, loyalty, marketing efficiency and revenue growth
Collaborate with Product, Engineering, Data, Marketing, Customer Service, Financial Services and business leaders

Requirements

What you’ll need

Significant experience as a Solution, Domain or Enterprise Architect in a complex digital organisation
Strong understanding of the complete customer lifecycle and supporting technology capabilities
Experience with customer journey mapping, customer 360, customer identity and profile management, consent, omnichannel engagement and customer experience measurement
Deep knowledge of marketing technology, including CRM, campaign management, automation, segmentation, audience management, attribution, content management and digital asset management
Understanding of digital advertising, retail media networks, programmatic advertising, audience activation, ad measurement and marketing effectiveness modelling
Strong knowledge of customer data modelling, customer data platforms, data products, data governance, real-time data and event-driven architecture
Experience integrating AI and machine learning capabilities such as recommendation engines, next-best-action, propensity models and AI-enabled personalisation
Strong command of enterprise architecture practices, including capability modelling, domain boundaries, APIs, cloud architecture, integration patterns, roadmaps, standards and governance
Commercial acumen, including customer economics, customer lifetime value, marketing ROI, business case development, vendor assessment, benefits realisation and investment prioritisation
Ability to influence senior leaders, resolve competing priorities and communicate architecture decisions in clear business language
Customer-focused and innovation-led mindset balanced with practical governance, privacy, security and responsible AI considerations
Relevant architecture qualifications such as TOGAF, BCS architecture credentials, SAFe or equivalent practical experience are desirable
Experience with platforms such as AWS, Zeta, Movable Ink, Tealium, Segment or the Google advertising technology ecosystem is desirable
Knowledge of Retail, eCommerce, Financial Services or another highly regulated customer-centric environment is desirable

Benefits

Comp & perks

Flexible, hybrid working model
£6500 flexible benefits allowance to suit your needs
30 days holiday + bank holidays
LinkedIn Learning access
Bonus potential (performance and business-related)
Up to 25% discount on Very.co.uk
Matched pension up to 6%
Inclusive culture and environment