Paid Social Manager

The Very Group

. Plan, execute, and optimise campaigns across Meta, Pinterest, TikTok, and YouTube throughout the funnel .

Posted 10/9/2026full-timeLiverpool • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing paid social campaigns across multiple platforms, with a strong focus on performance metrics and budget management. Capable of leading teams, analyzing data, and communicating insights effectively to stakeholders.

Highest-signal resume keywords

Paid Social Campaign ManagementBudget Allocation and ROI OptimizationTeam Leadership and DevelopmentAnalytical Skills with ExcelDigital Marketing Measurement Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social EcosystemsDirect Response ActivityBranding ActivityCampaign Performance AnalysisData ReportingPerformance Improvement StrategiesExcel ProficiencyGA4MMMMTA

Soft Skills

Excellent CommunicationOrganizational SkillsProactive AttitudeAbility to Work Under PressureHigh Attention to Detail

Certifications & Qualifications

Credit CheckCIFAS CheckRight to Work CheckDBS Check

Industry Keywords

Digital MarketingSocial Media MarketingCampaign OptimizationStakeholder ReportingIndustry Trends

About the role

Key responsibilities & impact

Plan, execute, and optimise campaigns across Meta, Pinterest, TikTok, and YouTube throughout the funnel
Oversee and allocate paid social budgets across platforms and campaigns to meet KPIs such as ROI
Act as the main business contact for paid social
Collaborate with internal teams and external partners
Translate and explain platform and internal data to report activity performance to stakeholders
Identify, test, and implement opportunities to improve performance and advance paid social strategy
Manage and develop a direct report
Report to the Digital Marketing Lead for Paid Social and support a team of Executives
Keep up to date with industry and platform trends and changes

Requirements

What you’ll need

3-5 years marketing experience with a strong understanding of paid social ecosystems
Hands-on experience managing Paid Social campaigns
Experience managing and developing a direct report
Experience of both direct response activity utilising feeds and branding activity
Analytical skills and a good level of understanding of Excel
Understanding of digital marketing measurement tools: GA4, MMM, MTA
Excellent communication and organisational skills
Proactive and enthusiastic
Ability to work under pressure to tight deadlines
High attention to detail, including proofreading, spelling, and grammar
Successful candidates required to undertake credit, CIFAS, Right to Work checks, and, where specifically required, a DBS check

Benefits

Comp & perks

Flexible, hybrid working model
Inclusive culture and environment
£1,000 flexible benefits allowance
30 days holiday + bank holidays
LinkedIn Learning access
Bonus potential (performance and business-related)
Up to 25% discount on Very.co.uk
Matched pension up to 6%
Reasonable adjustments available for recruitment and interviews
Colleague networks supporting inclusion and accessibility