Associate Director, Marketing Content – Communications

The Wharton School

. Identify and develop stories highlighting Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships .

Posted 9/17/2026full-timePhiladelphia • Pennsylvania • United StatesSenior💰 $77,330 - $81,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content development and editorial processes, with a strong focus on digital marketing channels, storytelling, and collaboration with diverse stakeholders. Proficient in managing website content and ensuring brand alignment across various communication formats.

Highest-signal resume keywords

Content DevelopmentDigital MarketingWebsite ManagementStorytelling ExpertiseInterpersonal Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content EditingSEONarrative DevelopmentScriptingCampaign Asset CreationMultimedia StorytellingEmail MarketingWeb Content ManagementBrand Guideline AlignmentStakeholder Communication

Soft Skills

CollaborationAttention to DetailEditorial JudgmentInterpersonal SkillsTime Management

Certifications & Qualifications

Bachelor's Degree in CommunicationsBachelor's Degree in MarketingBachelor's Degree in JournalismBachelor's Degree in English

Industry Keywords

Executive EducationMarketing CommunicationsContent StrategyUser ExperienceFast-Moving Environment

About the role

Key responsibilities & impact

Identify and develop stories highlighting Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships
Draft and edit marketing content for web, email, paid media, campaign assets, social media, scripts, reports, and sales/business development materials
Lead development, editing, and maintenance of program webpages across the Executive Education portfolio
Maintain website and program materials, including FAQs, policy updates, course pack edits, faculty title changes, and time-sensitive updates
Maintain and evolve messaging frameworks and approved copy blocks for consistent positioning and campaign execution
Participate in interviews and input sessions with faculty, clients, participants, internal stakeholders, and staff
Partner with web and digital teams on page structure, messaging flow, user experience, SEO, and AEO
Support video and webinar storytelling through narrative development, interview preparation, scripting, and key message alignment
Draft sales, business development, and stakeholder-facing content including outreach scripts, talking points, pitch decks, one-pagers, and messaging summaries
Support lifecycle communications including post-application nurture, enrollment follow-up, and post-program communications
Serve as editorial partner to marketing colleagues, program teams, and business units
Manage timelines and deliverables across multiple concurrent content initiatives
Support Wharton Online collaborator programs with messaging, approvals, and brand guideline alignment
Perform other duties and responsibilities as assigned

Requirements

What you’ll need

Bachelor's degree required in communications, marketing, journalism, English, or a related field
3-5 years of professional experience in content development, editorial, or marketing communications roles, or an equivalent combination of education and experience
Expertise in writing and storytelling across digital marketing channels, including website content, campaign assets, social media, and multimedia formats
Experience managing and editing website content and collaborating with web teams on user experience, content structure, and optimization initiatives
Experience supporting multimedia storytelling initiatives such as video development, including scripting, narrative development, or content planning
Strong editorial judgment and ability to translate complex program concepts and stakeholder input into clear, engaging content for executive audiences
Strong interpersonal and collaboration skills with faculty, internal teams, clients, and program participants
Exceptional attention to detail and commitment to editorial quality, accuracy, and brand alignment
Experience producing content in a fast-moving environment with frequent updates and multiple stakeholders, including content maintenance, approvals, and version control
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children
Tuition assistance for dependent children at other institutions
Basic, Matching, and Supplemental retirement plans
Pre-tax or Roth retirement savings options
Investment options through TIAA and Vanguard
Substantial time away from work
Long-term care insurance
Wellness and work-life programs and resources
Professional and personal development resources
Access to University resources, libraries, athletic facilities, arboretum, art galleries, cultural and recreational activities
Discounts and special services for arts, entertainment, transportation, mortgages, vehicles, cellular service, movies, and theme parks
Flexible work options, including non-traditional work hours, locations, and/or job structures
Forgivable home ownership loan for eligible employees in West Philadelphia
Adoption assistance for qualified expenses, up to two adoptions in the household