Director, Marketing Integration – Operations

The Wharton School

. Establish and maintain shared planning tools, calendars, templates, and workflows for launches, campaigns, priorities, decisions, and next steps .

Posted 9/22/2026full-timePhiladelphia • Pennsylvania • United StatesLead💰 $110,907 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing and program leadership, with a strong focus on budget coordination, cross-functional collaboration, and performance tracking. Capable of translating complex inputs into actionable plans and clear stakeholder communications.

Highest-signal resume keywords

Integrated Marketing ExperienceBudget CoordinationCross-Functional CollaborationPerformance Reporting InterpretationProject Management Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsProgram LeadershipCampaign TrackingPerformance AnalysisBudget TrackingStakeholder ManagementDecision Point IdentificationWorkflow OptimizationTemplate DevelopmentData Synthesis

Soft Skills

Strong CommunicationJudgmentFollow-ThroughPrioritizationCollaboration

Tools & Technologies

Marketing AutomationWeb AnalyticsCRM-Adjacent Data InputsReporting WorkflowsShared Planning Tools

Industry Keywords

Advertising AgencyConsultingHigher EducationExecutive EducationMatrixed Organization

About the role

Key responsibilities & impact

Establish and maintain shared planning tools, calendars, templates, and workflows for launches, campaigns, priorities, decisions, and next steps
Facilitate cross-functional launch planning for new programs and priority campaigns
Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics workstreams
Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices
Facilitate optimization reviews with functional leaders and agency partners
Translate channel-level recommendations into next steps, owners, timing, and decision points
Track performance-driven improvements such as creative rotation, landing page updates, nurture adjustments, tracking fixes, and campaign refinements
Escalate unresolved decisions, resource constraints, and priority tradeoffs to the Senior Director
Integrate channel-level performance inputs into cross-portfolio views for leadership and stakeholders
Shape performance narratives with functional leaders, analytics resources, and agency partners
Support budget visibility, including planned spend, pacing, tradeoffs, and budget-related decisions
Align timelines, dependencies, and deliverables across external partners
Support scoping conversations by clarifying objectives, deliverables, timing, review cycles, measurement needs, and budget implications
Prepare leadership and cross-functional updates covering progress, risks, dependencies, decisions, milestones, and next steps
Identify opportunities to reduce duplicative work and improve handoffs and information access
Recommend improvements to planning, communication, project management, and reporting processes
Maintain playbooks, templates, and reusable tools
Support onboarding and adoption of new planning practices
Perform other duties and responsibilities as assigned

Requirements

What you’ll need

7-10 years of experience in integrated marketing, account leadership, marketing operations, program leadership, budget coordination, or a similar cross-functional role
Demonstrated experience leading complex initiatives across multiple teams and stakeholders without direct supervisory authority
Strong judgment and ability to clarify priorities, surface tradeoffs, and keep work moving when timelines and priorities compete
Comfort interpreting performance reporting and synthesizing cross-channel insights into clear stakeholder updates, decisions, and action plans
Experience supporting budget tracking, planning, or investment management across multiple workstreams or partners
Strong communication and follow-through skills; ability to turn complex inputs into clear plans, performance narratives, budget views, and action lists
Experience coordinating agencies and external partners across multi-workstream delivery
Preferred: experience in an advertising agency, consulting, higher education, executive education, or similarly matrixed organization
Preferred: familiarity with marketing technology and measurement basics, including marketing automation, web analytics, campaign tracking, reporting workflows, and CRM-adjacent data inputs
Preferred: experience developing or improving shared planning tools, project management practices, templates, calendars, dashboards, or team-wide operating rhythms
Preferred: experience connecting performance insights, budget information, and stakeholder priorities into clear planning recommendations
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children at Penn and eligible institutions
Basic, Matching, and Supplemental retirement plans
Pre-tax and Roth retirement savings options
Investment options through TIAA and Vanguard
Substantial paid time away from work
Long-term care insurance
Wellness and work-life programs and resources
Professional and personal development resources
Access to University libraries, athletic facilities, arboretum, art galleries, cultural and recreational activities
Employee discounts and special services
Flexible work options, including non-traditional work hours, locations, and/or job structures
Forgivable home ownership loan for eligible employees in West Philadelphia
Adoption assistance of qualified expenses for up to two adoptions in the household