GTM Principal – EMEA

TheSoul Group

. Own a market—industry, region, founder community, or investor ecosystem—and determine how to open it .

Posted 10/16/2026full-timeLisbon • PortugalLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in consultative selling and market development, with a proven track record of managing complex deals and advising CEOs on operational improvements. Proficient in automating workflows and leading product demonstrations independently.

Highest-signal resume keywords

Consultative SellingMarket DevelopmentComplex Deal ManagementWorkflow AutomationProduct Demonstration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Deal OriginationAccount RenewalsContract NegotiationPipeline DevelopmentMarket OpeningClient AdvisoryProduct Demo ExecutionTransformation ImplementationSix-Figure Deal ClosureOperational Model Redesign

Soft Skills

Independent LeadershipCommunicationNegotiationProblem SolvingRelationship Building

Tools & Technologies

LLM ToolsAutomation AgentsERP SystemsHR PlatformsFinance Platforms

Industry Keywords

Mid-Market M&AFounder CommunityInvestor EcosystemOwner-CEOsCommercial Career

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Own a market—industry, region, founder community, or investor ecosystem—and determine how to open it
Create the initial client conversations
Run first meetings and product demos independently
Answer architecture, data, and security questions without backup
Lead deals through offer, negotiation, and contract
Work with deployment leads and forward-deployed engineers on delivery
Advise CEOs after go-live on automation, redesign, and operating-model changes based on platform insights
Own account renewals and expansions through consultative selling
Document objections, successful pitches, and use cases in playbooks

Requirements

What you’ll need

10+ years in a commercial career
Personally taken complex six-figure deals from cold start to signature
Opened a market, region, or segment independently
Experience selling something the buyer was not actively seeking, or growing a deal beyond the client's initial scope
Ability to advise owner-CEOs on how their company operates
Hands-on experience automating workflows using real LLM tools and agents
Ability to run the product demo independently
Demonstrable self-sourced pipeline
Nice to have: live network of mid-market owner-CEOs in a nameable community or region
Nice to have: experience selling company-wide systems such as ERP, HR, or finance platforms
Nice to have: founder background with own exit
Nice to have: deal origination in mid-market M&A
Nice to have: transformation or implementation work run end to end
Nice to have: languages beyond English matching the target market

Benefits

Comp & perks

Competitive base calibrated to your market and seniority
Bonus on new contracts
Bonus on retention of clients
Real decision rights
Interim-executive mandate inside the client where granted
Remote within EMEA
Traveling on-site to clients (~30–60%)