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Regional Marketing Specialist
Think Academy U.S. Develop a deep understanding of local schools, education resources, parent communities, and market trends .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in community engagement and marketing within the education sector, with a strong focus on user needs and content creation for platforms like WeChat and Xiaohongshu. Proven ability to manage local events and partnerships while driving marketing initiatives from planning to execution.
Highest-signal resume keywords
Community EngagementContent Creation for WeChat and XiaohongshuLocal Marketing ExperienceBilingual Communication in English and ChineseEvent Planning and Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingContent DevelopmentUser ResearchSocial Media ManagementEvent CoordinationProblem-SolvingInformation GatheringCommunity PartnershipsK–12 Education ExperienceLocal Market Analysis
Soft Skills
ProactiveDetail-OrientedExecution-FocusedStrong Sense of OwnershipExcellent Communication
Tools & Technologies
WeChatXiaohongshuFacebook
Industry Keywords
Education ResourcesParent CommunitiesMarket TrendsLocal Parent EventsCommunity Resources
About the role
Key responsibilities & impact- Develop a deep understanding of local schools, education resources, parent communities, and market trends
- Identify user needs and potential marketing opportunities
- Join and actively engage with local parent WeChat groups
- Build authentic relationships with parents and turn community interactions into actionable user insights
- Develop and create content for WeChat and Xiaohongshu based on parent needs and local market insights
- Test and refine content directions
- Plan and execute local parent events, community partnerships, and education-related initiatives
- Build relationships with local organizations and community resources
- Independently drive marketing projects from planning through execution and follow-up
- Coordinate internal and external resources, manage execution details, and review project outcomes
- Gradually take ownership of a geographic market
Requirements
What you’ll need- Experience in Marketing, Content, Community, Education, Social Media, or a related field
- Strong user sense and ability to identify and understand users' needs and behaviors
- Excellent communication skills in both English and Chinese
- Strong research, information-gathering, learning, and problem-solving skills
- Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility
- Experience managing or participating in local parent communities in the U.S. (preferred)
- Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms (preferred)
- Experience in K–12 education, local marketing, offline events, or community partnerships (preferred)
- Must be based in the United States
- Periodic travel to San Jose for training and team activities
Benefits
Comp & perks- 401k
- Health, Vision, and Dental Insurance
- H1B Sponsorship available for eligible candidates
- Opportunity to transition into a full-time role after demonstrating ownership and strong results
- Potential career growth into Regional Marketing Lead / Regional Market Owner