Regional Marketing Specialist, Mandarin Required

Think Academy U.S

. Develop a deep understanding of local schools, education resources, parent communities, and market trends .

Posted 10/3/2026part-timeRemote • California • United StatesMid-LevelSenior💰 $25 - $35 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in community engagement and marketing within educational contexts, with a strong focus on content creation for platforms like WeChat and Xiaohongshu. Possesses excellent bilingual communication skills and a proactive approach to project management and relationship building.

Highest-signal resume keywords

Community EngagementContent Creation for WeChat and XiaohongshuBilingual Communication in English and ChineseProject ManagementK–12 Education Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingContent DevelopmentUser ResearchProblem-SolvingEvent PlanningSocial Media ManagementInformation GatheringExecution FocusDetail OrientationLocal Marketing

Soft Skills

ProactiveStrong Sense of OwnershipExcellent CommunicationRelationship BuildingLearning Agility

Tools & Technologies

WeChatXiaohongshuFacebook

Industry Keywords

Education ResourcesParent CommunitiesMarket TrendsCommunity PartnershipsK–12 Education

About the role

Key responsibilities & impact

Develop a deep understanding of local schools, education resources, parent communities, and market trends
Identify user needs and potential marketing opportunities
Engage with local parent WeChat groups and build relationships with parents
Develop and create content for WeChat and Xiaohongshu
Test and refine content directions
Plan and execute local parent events, community partnerships, and education-related initiatives
Build relationships with local organizations and community resources
Independently drive marketing projects from planning through execution and follow-up
Coordinate internal and external resources, manage execution details, and review project outcomes
Gradually take ownership of a geographic market with opportunity to grow into a Regional Marketing Lead / Regional Market Owner

Requirements

What you’ll need

Experience in Marketing, Content, Community, Education, Social Media, or a related field
Strong user sense and ability to identify and understand users' needs and behaviors
Excellent communication skills in both English and Chinese
Strong research, information-gathering, learning, and problem-solving skills
Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility
Preferred: Experience managing or participating in local parent communities in the U.S.
Preferred: Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms
Preferred: Experience in K–12 education, local marketing, offline events, or community partnerships

Benefits

Comp & perks

401k
Health, Vision, and Dental Insurance
H1B Sponsorship available for eligible candidates
Opportunity to transition into a full-time role after 3 to 6 months based on performance