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Strategist
Thinkingbox. Develop brand, campaign, digital, experiential and integrated strategies across client briefs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing integrated strategies across brand, digital, and experiential campaigns, with strong research and synthesis skills to inform actionable insights. Proficient in storytelling and creating strategic presentations that resonate with audiences and clients.
Highest-signal resume keywords
Strategic DevelopmentAudience ResearchDigital Landscape UnderstandingStorytelling SkillsCollaboration Across Disciplines
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategy DevelopmentResearch SynthesisPresentation CreationAudience FrameworksCampaign Performance Analysis
Soft Skills
Clear CommunicationAttention to DetailTime ManagementCuriosityAdaptability
Tools & Technologies
Google TrendsSocial Listening PlatformsAudience Research ToolsAnalytics Platforms
Industry Keywords
AdvertisingMarketingBrand StrategyDigital StrategyConsumer Behaviour
About the role
Key responsibilities & impact- Develop brand, campaign, digital, experiential and integrated strategies across client briefs
- Own strategic workstreams from research and discovery through recommendations and final presentations
- Conduct and synthesize audience, cultural, category, competitor and trend research
- Turn research, data and observations into insights and actionable strategic opportunities
- Identify audience tensions, behaviours and cultural opportunities that unlock creative thinking
- Develop creative briefs, strategic narratives, presentations, POVs, audience frameworks and client deliverables
- Partner with creative teams to translate strategy into compelling ideas and experiences
- Collaborate with creative, account, media, production, UX, technology and social teams
- Monitor culture, emerging behaviours, platforms and technology for relevant brand changes
- Review campaign, digital and social performance to inform future strategy
- Contribute to new business pitches and organic growth opportunities
- Participate in and help facilitate client workshops, discovery sessions and brainstorms
- Present strategic thinking and recommendations to clients
- Bring a clear point of view while remaining open to collaboration, feedback and iteration
Requirements
What you’ll need- Approximately 3–5 years of experience in strategy, advertising, marketing, brand, digital, social, research or a related discipline; agency experience is preferred
- Experience developing strategy from brief through to recommendation, with examples of work to discuss
- Strong research and synthesis skills
- Understanding of audiences, culture and consumer behaviour
- Strong understanding of the digital landscape and brand audience touchpoints
- Ability to create clarity and direction from complex or ambiguous problems
- Strong storytelling skills and experience building strategic presentations
- Clear written and verbal communication skills
- Experience presenting work to clients or senior internal stakeholders
- Comfort working with qualitative and quantitative information
- Strong creative instincts and understanding of resonant ideas
- Ability to work independently on defined projects and seek senior support when needed
- Strong collaboration skills across disciplines
- Excellent attention to detail, organization and time management
- Familiarity with Google Trends, social listening platforms, audience research tools and analytics platforms is an asset
- Curiosity, adaptability and desire to develop strategic craft
Benefits
Comp & perks- Flexible time off, including paid vacation and sick days
- Consistent culture and team-building events
- Employee recognition and incentive programs
- Seasonal celebrations and gatherings throughout the year
- Office lunches
- Branded company swag
- Access to industry events, learning opportunities, and non-profit outreaches
- Dog-friendly offices
- Unlimited coffee, drinks, and snacks
- Flex work and travel options
- Comprehensive extended health benefits
- Opportunity to spend a month exploring the world, including working from another office or beaches of Mexico