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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate marketing and creator partnerships, with a strong focus on driving measurable growth through strategic program management and performance optimization. Proficient in utilizing tools like Cruva and TikTok Shop Affiliate Center to enhance affiliate engagement and communication.
Highest-signal resume keywords
Affiliate Marketing ExperienceTikTok Shop Affiliate Center ExpertiseCruva Tool ProficiencyAnalytical MindsetExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Affiliate Strategy DevelopmentPerformance AnalysisCampaign ManagementKPI MonitoringProgram Effectiveness Improvement
Soft Skills
Relationship BuildingPresentation SkillsCollaboration
Tools & Technologies
CruvaTikTok ShopDashboard Analysis Tools
Industry Keywords
Social CommerceInfluencer MarketingCreator EcosystemConsumer BrandsRetail Partnerships
About the role
Key responsibilities & impact- Own affiliate strategy for a key enterprise client
- Build programs aligned with client goals and budget that drive measurable GMV growth
- Create an ecosystem built around long-term partnership
- Continuously test, measure, and optimize performance
- Build and maintain an affiliate community that attracts high-performing creators and sellers
- Manage affiliate activation, engagement, and retention
- Manage creator and affiliate communications, including campaign briefs, content direction, and performance insights
- Develop affiliate incentives and resources
- Monitor competitor activities across TikTok and identify new opportunities
- Use Cruva and other tools for sourcing, outreach, management, and reporting
- Analyze dashboards, KPIs, and reporting frameworks to assess affiliate and campaign performance
- Identify growth opportunities and improve program effectiveness
- Turn data insights into recommendations for clients and internal teams
- Advise clients on affiliate commerce opportunities and growth strategies
- Present performance insights, recommendations, and program roadmaps to stakeholders
- Collaborate with marketing, content, and other business functions
Requirements
What you’ll need- Minimum of 1-2 years experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields
- At least 1 year of experience managing social affiliate programs directly
- TikTok Shop Affiliate Center expertise
- Solid understanding of TikTok Shop affiliates and creator ecosystems, and TTS core functionality and capabilities
- Knowledge of TikTok Shop incentives for sellers, creators and TSPs
- Hands-on experience with Cruva or similar creator outreach tools
- Analytical mindset, able to turn performance data into strategic action
- Excellent communication, relationship-building, and presentation skills
- Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred