Associate Director, Strategy – Demand Gen, Performance Marketing

Thrive Digital

. Deliver strategic leadership to performance teams .

Posted 11/10/2026full-timeRemote • CanadaSenior💰 CA$112,000 - CA$163,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading large-scale, multi-channel performance marketing programs with a focus on client success and team development. Proven ability to manage complex client relationships and drive strategic initiatives that align with company growth.

Highest-signal resume keywords

Performance Marketing LeadershipMulti-Channel Demand GenerationTeam Development and ManagementPerformance Reporting and DashboardsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDemand GenerationForecastingPacingMeasurementPerformance ReportingDashboard DesignMeta AdvertisingSearch AdvertisingProgrammatic Advertising

Soft Skills

Strategic LeadershipCollaborationClient AdvocacyProcess ImprovementTeam Building

Tools & Technologies

LookerGoogle SheetsExcelTableau

Industry Keywords

Client SuccessHigh-Complexity ProjectsC-Suite Stakeholder EngagementMulti-Faceted AccountsPerformance Strategy

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Deliver strategic leadership to performance teams
Leverage industry trends to evolve Thrive’s services and client marketing strategies
Partner with leadership to align team goals with company growth
Manage key relationships and ensure the long-term success of high-complexity projects and prospects
Provide expert contributions to the Performance department and enhance team members’ skills
Champion client success across large, multi-faceted accounts
Identify solutions and refine processes to improve client partnerships and retention
Manage senior performance marketers and advocate for team members
Develop team performance marketing skills and lead a results-driven culture
Support senior Performance leadership and collaborate with supporting-function leaders
Develop, set, and execute Thrive’s short- to long-term performance marketing product and services roadmap
Build relationships across Performance leadership, strategists, and cross-functional partners during onboarding
Contribute strategic input across high-complexity accounts and support key client moments
Lead high-impact client moments and improve team execution and client outcomes

Requirements

What you’ll need

Experience leading and owning large-scale, multi-channel, full-funnel demand generation performance marketing programs with monthly media spend exceeding $1M USD
Experience driving sustained performance across Meta, Search, YouTube, Programmatic, and TikTok
Experience leading and developing multi-level teams of 15+, including managing managers
Experience designing and evolving performance reporting and dashboards using Looker, Google Sheets, Excel, or Tableau
Experience leading department- or company-level initiatives and process improvements
Experience owning performance strategy across diverse business models, including forecasting, pacing, and measurement
Experience advising senior and C-suite executive stakeholders
Experience leading complex client relationships with multiple senior executive stakeholders
Candidates for roles based in Canada must already be eligible to work in Canada
Thrive does not provide visa sponsorship

Benefits

Comp & perks

Profit Sharing after 1 year of employment
Comprehensive benefits program
Remote-first, flexible work
Paid vacation and wellbeing time
Career development support
Internal career coaches
Health, dental, and paramedical coverage
Accommodations available upon request during the selection process