Associate Director, Strategy – Ecommerce, Performance Marketing

Thrive Digital

. Deliver strategic leadership to performance teams .

Posted 10/23/2026full-timeRemote • CanadaSenior💰 CA$112,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading large-scale, multi-channel performance marketing programs with a focus on strategic leadership, team development, and client relationship management. Proficient in performance reporting and analytics, ensuring alignment with company growth and client outcomes.

Highest-signal resume keywords

Performance Marketing LeadershipMulti-Channel Strategy DevelopmentTeam Management of 15+Performance Reporting and DashboardsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingMulti-Channel MarketingForecastingPacingMeasurementPerformance ReportingDashboard DesignData AnalysisProblem SolvingProcess Improvement

Soft Skills

Strategic LeadershipCollaborationCommunicationTeam DevelopmentClient Engagement

Tools & Technologies

LookerGoogle SheetsExcelTableau

Industry Keywords

Performance Marketing ProgramsC-Suite Stakeholder EngagementHigh-Complexity ProjectsMedia Spend ManagementClient Outcomes

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Deliver strategic leadership to performance teams
Leverage industry trends to evolve Thrive’s services and client marketing strategies
Partner with leadership to align team goals with company growth
Manage key relationships and ensure the long-term success of high-complexity projects and prospects
Act as an expert leader in performance marketing and enhance team skills
Lead strategy across large, multi-faceted client accounts, analyze performance, solve problems, and refine processes
Manage senior performance marketers and foster measurable team growth
Support senior Performance leadership and collaborate with other function leaders on the performance marketing product and services roadmap
Lead high-impact client moments and improve team execution and client outcomes

Requirements

What you’ll need

Experience leading and owning large-scale, multi-channel, full-funnel performance marketing programs with monthly media spend exceeding $1M USD
Experience across Meta, Search, YouTube, Programmatic, and TikTok
Experience leading and developing multi-level teams of 15+, including managing managers
Experience designing and evolving performance reporting and dashboards using tools such as Looker, Google Sheets, Excel, and Tableau
Experience leading department- or company-level initiatives and process improvements
Experience owning performance strategy across diverse business models, including forecasting, pacing, and measurement
Experience advising senior and C-suite executive stakeholders
Experience leading complex client relationships with multiple senior executive stakeholders
Candidates must already be legally eligible to work in Canada; Thrive does not provide visa sponsorship

Benefits

Comp & perks

Profit sharing after 1 year of employment
Comprehensive benefits program
Remote-first, flexible work
Paid vacation and wellbeing time
Career development support
Internal career coaches
Health, dental, and paramedical coverage
Accommodations available upon request during the selection process