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Strategic Analytics Manager – Marketing Measurement Partner
Thrive Digital. Own Strategic Analytics and Marketing Measurement workflows that drive growth across clients’ marketing programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing measurement and analytics, leveraging tools such as SQL and Python to drive actionable insights and influence marketing strategies. Proven ability to educate stakeholders and refine measurement approaches to enhance client partnerships and project success.
Highest-signal resume keywords
Marketing Measurement ToolsLift ExperimentationSQLPythonMarketing Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AttributionMedia Mix ModellingData AnalysisCustom ReportingGeo Lift TestingEcommerce MetricsB2B Demand GenerationROASCPALTV
Soft Skills
Influencing ExecutivesConsultationCross-Department CollaborationEducationCommunication
Industry Keywords
Advertising PrivacyMarketing Investment DecisionsMQLSQLROI
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Own Strategic Analytics and Marketing Measurement workflows that drive growth across clients’ marketing programs
- Partner with internal media teams and client marketing teams through measurement consultation and technical insights
- Lead client lift tests from design through execution to final presentation
- Design and execute geo lift tests
- Build analyses and insights reporting
- Consult client and internal teams on appropriate measurement approaches
- Serve as measurement lead across client partnerships, working with paid media teams to turn data into actionable insights and decisions
- Translate between data and marketing teams
- Support product feedback loops, identify gaps, and drive integrated project success
- Educate non-technical stakeholders on marketing measurement and strategic analytics
- Refine playbooks, share knowledge, and strengthen cross-department roadmaps and systems
- Support evolution of the Data & Measurement department’s services and products
- In the first 30 days, learn systems, build relationships, understand the operating model, and become acquainted with measurement solutions
- In the first 60 days, support client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation
- In the first 90 days, own client workflows and collaborate on measurement service evolution and client partnerships
Requirements
What you’ll need- Deep experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modelling
- Understanding of data and signals relevant to marketing investment decisions
- Fluency in marketing metrics and unit economics across ecommerce and/or B2B demand generation, including ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL, and SQL
- Experience leveraging SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting
- Proven track record influencing marketing executives and gaining buy-in on complex measurement approaches
- Ability to translate data into actionable business decisions
- Must be legally authorized to work in Canada
- Must already be eligible to work in Canada
- No visa sponsorship provided
Benefits
Comp & perks- Profit Sharing after 1 year of employment
- Benefits
- Flexible hours
- Remote-first work
- Paid vacation and wellbeing time
- Career development support
- Internal career coaches
- Health, dental, and paramedical coverage
- Accommodations during the selection process upon request