Content Marketing, Wealth Management

TIAA

. Translate the Wealth Content team’s editorial strategy and roadmap into integrated promotion plans across owned channels .

Posted 10/13/2026full-timeUnited StatesMid-LevelSenior💰 $104,000 - $146,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated promotion plans and audience engagement strategies within the financial services sector, leveraging strong analytical skills to evaluate content performance and enhance future marketing initiatives.

Highest-signal resume keywords

Content MarketingIntegrated MarketingAudience DevelopmentWebinar MarketingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Promotion PlansContent EvaluationPerformance Data AnalysisMessaging DevelopmentProgram Briefs

Soft Skills

Excellent Written CommunicationExcellent Verbal Communication

Industry Keywords

Financial ServicesWealth ManagementRetirementInvestmentsHighly Regulated Industry

About the role

Key responsibilities & impact

Translate the Wealth Content team’s editorial strategy and roadmap into integrated promotion plans across owned channels
Identify high-value articles, newsletter features, webinars and other content to amplify
Develop integrated promotion plans for the Wealth Content team’s webinar program
Increase qualified webinar registrations, attendance, engagement and post-event action
Evaluate webinar performance and improve future topics, formats, positioning and promotional plans
Develop audience- and program-level messaging
Build and maintain understanding of the financial needs and professional realities of physicians, professors and other priority segments
Identify topics, formats, messages and promotional approaches that resonate with priority audiences
Translate performance data into actionable recommendations for the Content Strategist and broader Wealth Content team
Serve as a strategic liaison to Field Marketing for institutional programs

Requirements

What you’ll need

5+ years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline
Bachelor's degree or equivalent combination of education and professional experience
Experience developing integrated promotion plans across multiple content formats and stages of the audience journey
Ability to turn audience insights and business priorities into clear messaging, program briefs and channel recommendations
Strong analytical skills, including experience using performance data to evaluate content and improve future planning
Excellent written and verbal communication skills
Experience in financial services, wealth management, retirement, investments or another highly regulated industry
Experience developing programs for physicians, academics, professors or other specialized professional audiences
Experience marketing webinars or virtual events across the full audience journey
Hybrid Flex work arrangement
Sedentary work

Benefits

Comp & perks

Superior retirement program
Competitive health, wellness and work life offerings
Financial, physical and emotional well-being support
Meaningful learning experiences and development pathways
Future-focused skills and AI tools