Director, Growth Marketing

TIAA

. Define prospecting strategy with the business and Head of Growth Marketing .

Posted 10/6/2026full-timeUnited StatesLead💰 $103,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, including audience segmentation, lead generation, and campaign management. Proficient in analyzing marketing performance through A/B testing, KPIs, and analytics to drive business growth.

Highest-signal resume keywords

Audience SegmentationMarketing AutomationA/B TestingPaid Acquisition ManagementLead Scoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementMarketing AnalyticsDigital MarketingSocial Media MarketingNurture ProgramsKPI DevelopmentAttribution AnalysisDashboard DevelopmentClient Relationship ManagementBudgeting

Soft Skills

CollaborationRelationship BuildingStrategic Planning

Industry Keywords

Retirement Plan Consultant AdvocacyJourney MappingBrand ComplianceLegal ReviewRegulatory Review

About the role

Key responsibilities & impact

Define prospecting strategy with the business and Head of Growth Marketing
Build programs that increase retirement plan consultant advocacy
Contribute to journey mapping for audience segments and identify gaps, pain points, and opportunities
Design, run, and analyze A/B and multivariate tests across landing pages, email, and paid media
Manage paid acquisition across search, social, and programmatic channels
Build nurture programs and lead scoring to move prospects through the sales funnel
Hand qualified leads to distribution teams
Establish strong working relationships with sales and business partners
Develop departmental measurements and KPIs aligned with business goals
Partner with data and analytics on attribution and dashboard development
Own first drafts of go-to-market content and collateral, including launch messaging, sales materials, emails, and landing pages
Partner with creative teams to finalize materials
Ensure materials undergo applicable brand, legal, and regulatory review

Requirements

What you’ll need

5+ years of experience required; 7+ years preferred
5 years of experience in client segmentation, marketing automation, digital and social methods required
University degree preferred
Experience with audience insights, budgeting, campaign management, lead and demand generation, marketing analytics, marketing channels, marketing strategic planning, and relationship management
Experience designing, running, and analyzing A/B and multivariate tests
Experience managing paid acquisition across search, social, and programmatic channels
Experience building nurture programs and lead scoring
Experience developing departmental measurements and KPIs, attribution, and dashboards
Ability to ensure materials comply with brand, legal, and regulatory review requirements
Sedentary work physical requirements

Benefits

Comp & perks

Superior retirement program
Competitive health, wellness, and work-life offerings
Financial, emotional, and physical well-being support
Meaningful learning experiences and development pathways
AI tools and future-focused skills development
Performance-linked incentive program may be included depending on the role
Hybrid Flex work arrangement