Global Product Marketing Specialist

Ticketmaster

. Own go-to-market for Front Gate and Universe, Ticketmaster portfolio companies serving festival organizers and independent event creators .

Posted 10/9/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B strategies, including product positioning, launch planning, and client communication. Proven ability to collaborate across teams and influence business decisions while maintaining a client-focused approach.

Highest-signal resume keywords

Product MarketingB2B MarketingClient Communication StrategyCross-Functional CollaborationProduct Launch Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningLaunch PlanningResults ReportingMarket Differentiation StrategiesClient Feedback Management

Soft Skills

Exceptional Written CommunicationVerbal Communication SkillsInfluencing Without AuthorityProblem-Solving ApproachAttention to Detail

Industry Keywords

Live EventsFestivalsTicketingSaaS MarketingB2B2C Marketing

About the role

Key responsibilities & impact

Own go-to-market for Front Gate and Universe, Ticketmaster portfolio companies serving festival organizers and independent event creators
Define product positioning and build launch plans
Determine how products are communicated to clients
Work across Front Gate and Universe on strategic priorities, key releases, client communications, and internal enablement
Support comprehensive go-to-market plans for B2B products and services
Drive strategies supporting product adoption, market differentiation, and new business growth
Manage client communications strategy, including product emails and onboarding journeys
Partner with product, account teams, education, marketing, and PR on product rollout and launch planning
Collaborate across teams to develop common goals and influence business decisions
Maintain a client feedback loop to understand needs and improve products

Requirements

What you’ll need

1–3 years of experience in product marketing or a closely related marketing role, ideally B2B or B2B2C
Track record of independently leading product launches, including positioning, planning, cross-functional execution, and results reporting
Ability to articulate client value clearly across decks, email, web, and presentations
Exceptional written and verbal communication skills
Proven ability to influence without authority in a matrixed organization
Ability to align teams around a shared plan
Comfort operating in an entrepreneurial, fast-paced environment
Solutions-first problem-solving approach and sound prioritization judgment
Live events, festivals, ticketing, or SaaS/platform marketing experience is a plus
Fast learner, adaptable, and receptive to feedback
Client-focused approach and ability to advocate for client experience
Strong collaboration and teamwork skills
Strong attention to detail
Positive energy and passion for live entertainment, products, the industry, and fans

Benefits

Comp & perks

Medical, vision, dental and mental health benefits for you and your family
Health care concierge
Flexible Spending Account (FSA) or Health Savings Account (HSA)
Free concert tickets
Generous paid time off, including paid holidays, sick time, and personal days
401(k) program with company match
Stock reimbursement program
New parent programs, including caregiver leave and baby bonuses
Fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live
Tuition reimbursement
Student loan repayment
Volunteer time off
Crowdfunding match