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Tidal Vision

Director, Portfolio Strategy – Product Marketing

Tidal Vision

. Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets .

Posted 10/22/2026full-timeRemote • Washington • United StatesLead💰 $220,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in agricultural product marketing and commercialization strategies, with a strong focus on crop nutrition, biostimulants, and crop protection. Proven ability to lead cross-functional teams and develop value propositions that align with market needs and financial objectives.

Highest-signal resume keywords
Agricultural Product MarketingCommercial LeadershipSegmentation And PositioningValue-Based PricingCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Portfolio StrategyProduct ManagementMarket DevelopmentLifecycle ManagementChannel StrategyPricing ArchitectureClaims StrategyRegulatory ComplianceFinancial AcumenGrower Economics
Soft Skills
Executive-Level CommunicationJudgmentPresence
Industry Keywords
Crop NutritionBiostimulantsCrop ProtectionAgricultural DistributionRetail ChannelsProduct LabelsCommercialization Requirements

About the role

Key responsibilities & impact
  • Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets
  • Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy
  • Own the commercial direction of each product from development through launch and lifecycle management
  • Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance
  • Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products
  • Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities
  • Build market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions
  • Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions
  • Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes

Requirements

What you’ll need
  • Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field
  • At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership
  • Commercial leadership experience across both crop nutrition/fertilizer and crop protection
  • Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products
  • Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements
  • Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies
  • Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases
  • Proven ability to lead cross-functional teams and drive decisions without direct authority
  • Executive-level communication, judgment, and presence
  • Incumbent is subject to a criminal background check

Benefits

Comp & perks
  • Eligible for company stock options as part of the overall compensation package, subject to plan terms
  • Performance-based annual incentive
  • Medical, dental, and vision insurance
  • Optional FSA/HSA
  • 401k with 6% employer match
  • Life and AD&D insurance
  • Employee Assistance Program
  • Short & long term disability
  • Tuition reimbursement
  • 21.67 days of paid time off + 10 holidays
  • Opportunities for growth and development
  • Remote work