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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in e-commerce growth strategies, including sales forecasting, commercial planning, and margin optimization. Proficient in data-driven decision-making and cross-functional coordination to drive impactful promotional campaigns.
Highest-signal resume keywords
Sales ForecastingCommercial PlanningMargin OptimizationData-Driven Decision-MakingCross-Functional Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingCommercial StrategyMargin TrackingData AnalysisPromotional Campaign DesignPricing StrategyRevenue EstimationGrowth PlanningMarket AnalysisPerformance Monitoring
Soft Skills
Analytical SkillsProblem-SolvingSolution ProposalIndependent ExecutionCollaboration
Industry Keywords
E-CommerceRetailDigital BusinessB2C MarketplaceCosta Rican Consumer MarketCross-Border E-CommercePromotional CampaignsPrice ElasticityGrowth DriversCommercial Impact
About the role
Key responsibilities & impact- Build and update sales forecasts for GMV, orders, AOV, and units by category and campaign
- Explain forecast deviations and propose corrective actions
- Diagnose growth drivers and blockers across traffic, conversion, average ticket, acquisition, retention, and category mix
- Build monthly and quarterly growth plans with priorities, hypotheses, estimated impact, owners, and deadlines
- Define commercial and promotional strategy, including discounts, bundles, deals, financial benefits, and cashback
- Estimate revenue and margin impact before launches and measure results afterward
- Manage dynamic pricing and margins with the Pricing team
- Analyze price elasticity and maintain a competitive value proposition
- Define monthly and quarterly commercial calendars with Marketing
- Set targets for GMV, margin, and conversion for each commercial action
- Ensure promotions are implemented correctly onsite
- Monitor GMV, margin, conversion, AOV, and units per order by category, campaign, and channel
- Produce executive reports focused on commercial impact and profitability
- Own Tiendamia’s Costa Rica growth agenda end-to-end, from diagnosis and planning through execution and learning
Requirements
What you’ll need- Experience in e-commerce, retail, or digital businesses
- Strong analytical skills and comfort working with data
- Experience in commercial planning and margin tracking
- Background in Business Administration, Economics, Engineering, Marketing, or a related field
- Ability to coordinate cross-functionally with Marketing, Pricing, Sourcing/Category, Operations/Logistics, and Finance
- Cross-border e-commerce or B2C marketplace experience is nice to have
- Hands-on experience designing and evaluating promotional campaigns is nice to have
- Pricing, elasticity, or margin optimization experience is nice to have
- Knowledge of the Costa Rican consumer market is nice to have
- Ability to propose solutions and drive action
- Data-driven decision-making
- Ability to plan and execute independently with a full-business view
Benefits
Comp & perks- Real ownership of a country’s growth
- Direct impact on GMV and profitability
- Close work with regional Marketing, Pricing, Category, and Finance teams
- Ownership: if you plan it, you own the results
- Inclusive environment where every voice is heard
- Opportunity to grow and thrive
