Marketing Specialist

Tight Line

. Support the creation of cross-channel customer lifecycle communications, including email, in-product messaging, webinars, education/resources, and community .

Posted 11/10/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation marketing, focusing on customer lifecycle communications, campaign management, and data-driven decision-making. Proficient in leveraging CRM systems and marketing automation platforms to enhance customer engagement and retention.

Highest-signal resume keywords

Demand Generation MarketingCampaign ManagementData AnalysisCRM SystemsMarketing Automation Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign ManagementProject ManagementCustomer Lifecycle CommunicationsRetention InitiativesUpsell CampaignsCross-Sell CampaignsContent DevelopmentPerformance TrackingBehavioral Data Analysis

Soft Skills

Outstanding CommunicatorAnalytical SkillsProblem-Solving SkillsTeam PlayerProactive Support

Tools & Technologies

Salesforce.comTableauPower BIMarketoEloquaMicrosoft OfficeG-suite

Industry Keywords

Customer JourneysCustomer EngagementCustomer EducationCustomer SuccessRe-engagement Programs

Tech Stack

Tools & technologies

SFDCTableau

About the role

Key responsibilities & impact

Support the creation of cross-channel customer lifecycle communications, including email, in-product messaging, webinars, education/resources, and community
Support ongoing improvement of customer journeys from onboarding through renewal
Assist with re-engagement programs and retention initiatives
Execute targeted upsell and cross-sell lifecycle campaigns within the existing customer base
Collaborate with Sales, Account Management, and Customer Success on expansion-focused communications and customer-facing materials
Manage collection of customer referrals, testimonials, case studies, reviews, and customer stories
Assist in developing customer-facing content highlighting outcomes, value, and ROI
Help create one-pagers, decks, email templates, FAQs, and other materials supporting renewals, expansion, and customer education
Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes
Use behavioral and product data to inform strategy and continuously improve messaging and engagement
Report to the Sr. Manager of Lifecycle & Customer Marketing

Requirements

What you’ll need

Bachelor’s degree in marketing or related field
Minimum of 3 years of experience in demand gen marketing with a proven track record of delivering results-driven campaigns
Experience with CRM systems (e.g. Salesforce.com)
Experience with data analysis and visualization tools (e.g. Tableau, Power BI)
Understanding of marketing automation platforms (e.g. Marketo, Eloqua, etc.)
Proficient with Microsoft Office and G-suite platforms
Strong campaign management and project management skills; outstanding communicator
Strong analytical and problem-solving skills, with ability to interpret data and inform campaign decisions
Ability to manage multiple programs simultaneously
Skilled at learning and leveraging new tools, processes, and systems
Good understanding of modern demand generation technologies and systems
Passion for accurate follow-through of program details
Team player with track record of proactively helping teams achieve objectives