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Creative Strategist – Direct Response, Full-Time or Contract
Time To Hire. Conduct customer, market, and competitor research .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Direct Response Copy and Performance Creative, with a strong focus on data-driven decision-making and high-velocity creative testing. Proficient in creating execution-ready briefs and collaborating effectively with cross-functional teams to drive successful marketing strategies.
Highest-signal resume keywords
Direct Response CopyPerformance CreativeMeta Ads ManagerGerman C1/C2 LevelHigh-Velocity Creative Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Hypothesis DevelopmentScript CreationVSL CreationAdvertorial CreationData-Driven Decision MakingCreative FeedbackExecution-Ready BriefsAI-Assisted Creative Workflows
Soft Skills
Independent Working StyleCollaboration
Tools & Technologies
Meta Ads ManagerTriple WhaleRule1
Industry Keywords
DTC E-CommerceCreative Testing RoadmapSeven-Figure Annual RevenueMarket ResearchCompetitor Research
About the role
Key responsibilities & impact- Conduct customer, market, and competitor research
- Develop new angles, hooks, and creative hypotheses
- Create hooks, scripts, VSLs, and advertorials
- Build swipe files for the DACH and US markets
- Use Meta Ads Manager, Triple Whale, and Rule1 for performance analysis
- Identify scalable concepts, creative fatigue, and suitable winners for iteration
- Prioritize iterations together during the weekly call
- Own the handoff from strategy to production
- Create execution-ready briefs for six video editors
- Provide creative feedback and prioritize iteration cycles
- Own your concepts and ideas within the testing roadmap and messaging playbook
- Improve the loop of insight, hypothesis, test, signal, learn, iterate, and scale
- Work with Claude for research, hook ideation, copy iteration, and pattern recognition
- Collaborate with the Founder and Head of Growth on strategy and the testing roadmap
Requirements
What you’ll need- German at C1/C2 level
- At least 2 years of experience in Direct Response Copy or Performance Creative in DTC e-commerce
- Demonstrable Meta track record: your own creatives have supported significant ad spend
- Experience working with brands generating seven-figure annual revenue
- Ability to derive concrete creative decisions from data
- Experience with high-velocity creative testing
- Clear editor briefs and an independent working style
- Experience with AI-assisted creative workflows
- Submit three ads for which you personally created the script or creative strategy
- Provide the highest monthly spend achieved by one of your own creatives
- List your last three positions, including brand, dates, and role
Benefits
Comp & perks- Fixed monthly retainer plus a performance share on your creatives
- Total monthly compensation in the five-figure range possible with strong performance
- 100% remote
- Long-term engagement
- No exclusivity required
- Existing creative setup with six video editors
- Small team, short communication lines, and genuine influence on strategy and the testing roadmap
- Direct collaboration with the Founder and Head of Growth
- US expansion starting in Q1 2027 – be part of it from the beginning