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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in advertising measurement and analytics, with a strong focus on campaign performance metrics and data visualization. Proficient in SQL and familiar with AI tools to derive insights and recommendations for digital content and streaming industries.
Highest-signal resume keywords
Advertising MeasurementSQL ProficiencyCampaign Performance AnalysisData Visualization ToolsStreaming Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLCampaign Performance MetricsAttribution AnalysisIncrementality MeasurementConversion MetricsEngagement MetricsPython
Soft Skills
Analytical CuriosityCommercial JudgementPresentation Skills
Tools & Technologies
QuickSightTableauLookerPower BIClaudeAmazon Bedrock
Industry Keywords
CTVStreamingDigital ContentGamingBehavioral Data
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Analyse campaign exposure and performance across CTV, streaming, gaming and other content-app environments
- Measure how campaigns influence app usage, acquisition, engagement, retention and re-engagement
- Turn behavioural and advertising data into commercially relevant stories and recommendations
- Define KPIs and repeatable approaches for reach, frequency, incrementality, conversion and engagement measurement
- Build scalable visualisations, dashboards and reporting
- Use AI tools such as Claude to accelerate exploration, QA, insight generation and reporting workflows
- Lead analysis readouts and present findings to clients, partners and senior internal teams
- Track CTV, streaming and gaming trends and translate market changes into measurement and client recommendations
Requirements
What you’ll need- 5+ years of experience in advertising measurement, analytics or insights within streaming, CTV, digital content, gaming or a closely related industry
- Strong SQL skills; able to independently query, join and analyse large behavioural and advertising datasets
- Experience with campaign performance, reach/frequency, attribution, incrementality, conversion and engagement metrics
- Strong understanding of streaming, broadcaster, FAST, gaming or other digital content businesses and their growth and engagement goals
- Hands-on experience with QuickSight, Tableau, Looker or Power BI
- Comfort using Claude, Amazon Bedrock or similar LLM platforms
- Excellent presentation skills for technical and non-technical internal and external stakeholders
- Strong analytical curiosity and commercial judgement
- Python is a plus
Benefits
Comp & perks- Competitive compensation
- Private health insurance
- Friendly, diverse, and international work environment
- Opportunity to work outside of your comfort zone and develop professionally in an exciting and fast-growing CTV industry
- Unique opportunity to join a well-funded, high-growth company in the early stages and help shape a product/business that will impact millions