Senior Account Director – Fashion

Together Group

. Support senior management in developing and executing brand exposure through creative product placement, profile features and launches .

Posted 9/24/2026full-timeLos Angeles • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing PR strategies within the fashion industry, managing client relationships, and leading teams to achieve business objectives. Proficient in event management and communication across multiple media platforms.

Highest-signal resume keywords

Senior Position ExperienceEvent ManagementPR Strategy ImplementationFashion Press ContactsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementPR Strategy ImplementationPresentation SkillsWriting SkillsMedia MonitoringClient Relationship ManagementCommunication Strategy DevelopmentBudget ManagementProduct Inventory ManagementNetworking

Soft Skills

Organizational SkillsInitiativeCreativityTeam ManagementProfessionalism

Tools & Technologies

MS WordPowerPointExcelLaunchmetricsDMR

Industry Keywords

Fashion IndustryBrand ExposureMedia RelationsInfluencer CollaborationCommercial Experience

About the role

Key responsibilities & impact

Support senior management in developing and executing brand exposure through creative product placement, profile features and launches
Increase awareness for assigned brands across activities, campaigns, special projects, shows, presentations and events
Promote clients to media and develop and maintain relationships with key journalists and media in the assigned market
Provide counsel to clients and lead client calls and in-person meetings
Develop communication strategies aligned with client business objectives
Lead client programs and campaigns from planning through execution within budget
Lead media relations and maintain key relationships
Provide strategic and tactical support to the Divisional Director
Manage launch events for media and influencers with the in-house events team
Line-manage the team, ensuring targets and development plans are met
Support new business planning, proposals and pitches; generate opportunities through networking
Oversee product-related media requests, sample distribution, tracking and follow-up
Manage client product inventory
Monitor media coverage across clients and competitors
Produce high-quality internal and external communications content
Compile weekly client agendas
Proactively pitch story ideas for editorial placement
Manage and motivate junior team members and support their development
Support VPs and senior team members
Develop paid, owned and earned media strategies and relationships with editors
Manage Account Managers and Account Executives toward personal and team targets
Collaborate cross-functionally with VIP and Influencer teams to implement cohesive brand strategies

Requirements

What you’ll need

Proven experience operating in a senior position within the fashion industry
Proven commercial experience working in a fast-paced environment
Management experience is highly desirable
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills
Extremely well-organised, methodical and efficient, with common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the Purple offering
Creative and strategic thinker
Strong established fashion press contacts
International press contacts are desirable
Strong experience of event management, including local and international Fashion Weeks
Strong presentation and superb writing skills
Able to identify communication opportunities across multiple media platforms
Strong MS Word skills, including PowerPoint and Excel
Working knowledge of Launchmetrics and DMR