Senior Retail Marketing, Retail Partnerships Manager

Tonal

. Own the annual and quarterly retail marketing calendar across Tonal's owned and operated stores and retail partner locations .

Posted 10/7/2026full-timeAustin • Texas • United StatesSenior💰 $120,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retail marketing program development and execution, with a strong focus on managing partner relationships and marketing analytics. Proficient in project management, vendor management, and building effective communication functions within retail environments.

Highest-signal resume keywords

Retail Marketing Program DevelopmentPartner Relationship ManagementProject ManagementMarketing Analytics ToolsPlanogram Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail MarketingVendor ManagementPlanogram FluencyVisual MerchandisingMarketing AnalyticsBudget ManagementCompetitive AnalysisPrint ProductionCommunications Function DevelopmentSalesforce

Soft Skills

Exceptional Written CommunicationPresentation SkillsAbility to Manage Multiple Priorities

Tools & Technologies

Google AnalyticsSalesforceRetail Media Networks

Industry Keywords

Consumer ElectronicsFitnessPremium LifestyleRetail ChannelCo-op MarketingDealer ModelFranchise Retail

About the role

Key responsibilities & impact

Own the annual and quarterly retail marketing calendar across Tonal's owned and operated stores and retail partner locations
Set the retail channel plan aligned to sales periods, product launches, and brand moments
Provide retail channel input on creative, messaging, and format requirements
Partner with Marketing and Growth on geo marketing plans tied to store trade areas
Feed door-level performance and local market insight into growth and lifecycle planning
Identify growth opportunities across the retail footprint and propose incremental-revenue programs
Build Tonal's corporate and field retail communications function from the ground up
Establish recurring communication rhythms, channels, templates, and calendars
Partner with Learning & Development so communications and training reinforce each other
Own corporate-level relationships with retail partners and manage the operating rhythm
Prepare and lead retail partner business reviews
Own recurring retail partner marketing updates and campaign resource kits
Support retail partner onboarding and launch
Coordinate with Field Leaders to connect corporate programs and field execution
Own planograms, seasonal resets, and visual merchandising standards
Ensure planogram compliance and brand standards across retail locations
Manage print vendors, production specifications, timelines, distribution, and installation
Manage print and fixture vendors against deliverables, budgets, and deadlines
Maintain the retail asset library
Track and report retail marketing KPIs including traffic, demos, conversion, and return on ad spend
Manage co-op and program budgets and joint planning with retail marketing counterparts
Conduct competitive landscape analysis and provide recommendations to leadership
Manage agency relationships and hold external partners accountable to deliverables and performance benchmarks

Requirements

What you’ll need

5+ years of marketing experience, including a minimum of 3 years in a retail, channel, or partner marketing role
Demonstrated success developing and executing retail marketing programs at scale
Experience across both owned retail and partner retail channels
Experience building a program, process, or communications function from scratch
Exceptional written communication
Hands-on print production and vendor management
Planogram and visual merchandising fluency across multiple store formats
Experience managing partner relationships and co-op or program budgets
Strong project management skills and ability to manage multiple priorities in a fast-paced environment
Comfortable presenting to senior internal and partner stakeholders
Proficiency in marketing analytics tools such as Google Analytics and Salesforce
Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Experience in consumer electronics, fitness, or premium lifestyle categories is extra credit
Experience with high-consideration, demo-dependent products above a $1,500 price point is extra credit
Experience building a retail or field communications program from scratch is extra credit
Experience in a revenue-share, dealer, or franchise retail model is extra credit
Familiarity with retail media networks such as Best Buy Ads and Target Roundel is extra credit
Background working with creative agencies and managing end-to-end production workflows is extra credit
Exposure to inside sales, direct sales, or a commercial target is extra credit
Legally authorized to work in the US and/or Canada
Must provide a legal first and last name, email, resume, location, phone number, and sponsorship information in the application

Benefits

Comp & perks

Health insurance
Retirement savings benefits
Life insurance
Disability benefits
Flexible paid time off
Parental leave
Other additional benefits
Accessibility accommodations