Conversion Rate Optimization, CRO Specialist

Tort Experts

. Own testing and optimization of direct-response lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages .

Posted 10/23/2026full-timeRemote • ArgentinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in conversion rate optimization and lead-generation funnel management, utilizing analytics tools like PostHog and Google Analytics to drive measurable improvements. Proficient in designing and executing A/B tests, analyzing results with statistical rigor, and collaborating across teams to enhance marketing performance.

Highest-signal resume keywords

Conversion Rate OptimizationA/B TestingPostHog AnalyticsGoogle Analytics 4Lead-Generation Funnel Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical SignificanceTest DesignGoogle SheetsExcelHTMLCSSConversion TrackingUTMsLead RoutingCRM Platforms

Soft Skills

Project ManagementClear CommunicationIndependent PrioritizationCross-Functional Collaboration

Tools & Technologies

PostHogVWOOptimizelyGoogle Tag ManagerLanding Page BuildersFigmaCallRailInvocaRingbaTrustedForm

Industry Keywords

Growth MarketingPerformance MarketingLead QualityCPLTCPA ComplianceRegulated Industry Marketing

About the role

Key responsibilities & impact

Own testing and optimization of direct-response lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages
Generate split-test ideas across headlines, copy, layouts, form design, qualification questions, CTAs, trust elements, and page speed
Use PostHog analytics, session replays, heatmaps, platform data, and lead-quality feedback to identify friction points and develop hypotheses
Research competitor funnels and industry best practices
Maintain the split-test calendar and pipeline from ideation through backlog, build, QA, launch, and readout
Prioritize tests using expected impact, confidence, and level of effort, such as ICE scoring
Ensure tests reach meaningful sample sizes and avoid overlapping tests that could contaminate results
Maintain a central log of test results and findings
Design test variants end to end, including layout, visual hierarchy, CTAs, color, imagery, forms, and mobile experience
Produce build-ready designs in Figma or similar software and use AI design tools to explore options
Provide dev/tech with responsive behavior, states, tracking events, and acceptance criteria
Write test briefs and specifications covering variant details, success metrics, tracking requirements, and launch dates
Coordinate build timelines between Marketing and dev/tech
QA pages, forms, pixels, UTMs, and lead-routing/CRM integrations on desktop and mobile
Scope new features and tools to improve testing speed or conversion performance
Monitor conversion rate, CPL, lead quality/qualification rate, form abandonment, and downstream conversion to signed cases
Analyze results with statistical rigor and recommend rollout, iteration, or termination
Share weekly testing updates and monthly performance summaries with Marketing
Partner with media buyers to align landing-page tests with ad angles, audiences, and traffic sources
Provide creative and copy feedback based on conversion performance
Work with Intake and Compliance to support lead quality and advertising/consent requirements
Deliver success metrics including PostHog review, metric definitions, landing-page inventory, design-tool recommendations, testing pipeline, test templates, at least two tests launched monthly from month two, QA/readouts, tracking checks, implementation tickets for winners, and post-launch performance tracking

Requirements

What you’ll need

3+ years of experience in conversion rate optimization, growth marketing, or performance marketing
Proven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL
Experience optimizing lead-generation funnels is strongly preferred
Familiarity with PostHog or a comparable platform such as VWO, Optimizely, or Convert
Familiarity with Google Analytics 4, Google Tag Manager, and landing page builders or CMS platforms
Strong understanding of statistical significance, sample size, and test design
Proficient in Google Sheets or Excel for tracking and analysis
Ability to evaluate lead quality and downstream results beyond top-line conversion rate
Solid understanding of conversion tracking, pixels, UTMs, and attribution
Experience managing a pipeline or roadmap of multiple projects simultaneously
Ability to write clear, detailed briefs for developers and hold cross-functional teams to timelines
Ability to manage priorities independently in a fast-moving, test-and-learn remote environment
Basic HTML/CSS knowledge is a nice-to-have
Experience with lead routing or CRM platforms is a nice-to-have
Experience with call tracking platforms such as CallRail, Invoca, or Ringba is a nice-to-have
Experience with TCPA and consent capture tools such as TrustedForm is a nice-to-have
Experience in legal, insurance, healthcare, or other regulated-industry marketing is a nice-to-have

Benefits

Comp & perks

Uncapped quarterly profit-sharing bonuses based on company performance
100% company-paid monthly premiums for Fortune 500 level quality medical, dental, and vision insurance plans for US based employees and dependents
100% company match on employee contributions to either HSA or FSA flex benefits plans for US based employees
$500 free FSA company contribution, even if $0 employee contribution
401k plan with full company match of up to 6% of salary and no vesting period required for US based employees
Unlimited paid time off with planned role/responsibilities coverage
Wellhub wellness benefit with access to 20,000+ gyms, studios, and wellness apps, fully covered by the company
Work from home equipment budget at company's discretion
Forever remote work environment
Growth opportunities
Flexible work environment