Head of Digital Marketing

Total Life

. Own paid acquisition end to end, including strategy, creative, launch, optimization, and reporting.

Posted 10/25/2026full-timeVancouver • CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing end-to-end paid acquisition campaigns across Meta, Google, and TikTok, with a strong focus on creative strategy, data analysis, and performance optimization. Proficient in utilizing AI tools for ad creative generation and campaign management while ensuring compliance with healthcare advertising regulations.

Highest-signal resume keywords

Paid Campaign ManagementData AnalysisAI Tools UtilizationLanding Page DevelopmentHealthcare Advertising Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Acquisition StrategyCreative DevelopmentFunnel Conversion Rate AnalysisAttribution ModelingCost-Per-Acquisition OptimizationExperimentation and TestingEmail/SMS Nurture CampaignsReporting and Dashboard CreationAudience TargetingRetargeting Strategies

Soft Skills

Analytical MindsetHigh OwnershipLow EgoIndependent Work

Tools & Technologies

Meta AdsGoogle AdsTikTok AdsAI Creative ToolsLanding Page BuildersWordPressHubSpotGHLGA4Looker Studio

Industry Keywords

HealthcareTelehealthHIPAA CompliancePatient AcquisitionMarketing Strategy

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own paid acquisition end to end, including strategy, creative, launch, optimization, and reporting.
Plan, build, launch, and scale paid and organic acquisition campaigns across Meta, Google, and TikTok.
Manage the full funnel from first impression to booked appointment, including landing pages, intake flows, retargeting, and email/SMS nurture.
Use AI tools to generate, version, and test ad creative and copy at scale.
Build an organized, searchable creative asset library.
Create dashboards and weekly reports connecting spend to cost per booked patient and patient value.
Run experiments on audiences, hooks, offers, and landing pages; document results and discontinue ineffective tests.
Monitor platform algorithms, ad policies, and tools, adapting campaigns to protect performance.
Work directly with leadership and exercise authority over budget, tools, and marketing direction.
Support Total Life’s expansion into psychiatry, longevity, and weight-loss services across states.

Requirements

What you’ll need

Personally run and scale paid campaigns on Meta, Google, and TikTok, with demonstrable results using real numbers.
Strong creative and analytical mindset, including connecting ad quality with cost-per-acquisition performance.
Experience with attribution, cohorts, funnel conversion rates, and data analysis.
Daily use of AI tools for creative, copy, analysis, or automation, with willingness to test new tools.
Experience building landing pages, tracking setups, or automated workflows.
Current knowledge of changes on major advertising platforms within the last 90 days.
Ability to work independently with high ownership and low ego.
Bonus: Experience in healthcare, telehealth, or another regulated category, including HIPAA-safe tracking and Meta/Google health ad policies.
Bonus: Experience reaching older adults or their adult children.
Bonus: Familiarity with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, GA4, and Looker Studio.

Benefits

Comp & perks

Your work gets older adults to mental health care they’d otherwise go without, and you’ll see the impact in patients booked.
Real ownership over strategy, stack, and tests.
Opportunity for work to shape the company as it expands into new services and states.
Competitive compensation with salary, performance bonus and equity.