Public Relations Executive

Tourism New Zealand

. Support global PR campaigns, projects and earned media activity .

Posted 10/20/2026full-timeAuckland CBD • New ZealandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in public relations and communications, with a strong focus on campaign coordination, media relations, and content production. Proficient in utilizing insights and AI tools to enhance storytelling and project delivery while maintaining cultural authenticity.

Highest-signal resume keywords

Public Relations ExperienceCampaign CoordinationStrong Writing SkillsMedia Relationship BuildingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsContent ProductionCampaign CoordinationWritingProject ManagementMedia RelationsDigital PublishingSocial MediaAI ToolsInsights Analysis

Soft Skills

Attention to DetailProblem-SolvingPlanningCommunicationRelationship Building

Certifications & Qualifications

Relevant Qualification in Public RelationsFull New Zealand Driver Licence

Industry Keywords

Public Relations CampaignsMedia MaterialsCultural AppropriatenessTourism IndustryEmerging Media Channels

About the role

Key responsibilities & impact

Support global PR campaigns, projects and earned media activity
Identify story angles, emerging trends and coverage opportunities
Develop pitches, media materials and content for international audiences
Coordinate media and creator visits, production activity and on-the-ground hosting across New Zealand
Build relationships with offshore teams, media, agencies, suppliers and tourism industry partners
Own assigned PR projects and workstreams, coordinating timelines, budgets, delivery and reporting
Support PR shoots and content production from briefing through delivery
Use insights, measurement and approved AI tools to improve storytelling and ways of working
Ensure New Zealand stories are accurate, authentic and culturally appropriate across traditional and emerging channels
Undertake domestic travel

Requirements

What you’ll need

Minimum of three years’ experience in public relations or communications
Agency experience highly desirable
Relevant qualification in public relations, marketing or communications, or equivalent practical experience
Experience coordinating PR campaigns, projects, events, partnerships or content production
Strong writing skills and ability to create engaging pitches and materials
Understanding of editorial requirements and the evolving media landscape, including digital publishing, broadcast, social platforms, creators and AI-enabled discovery channels
Experience supporting creative and content production, including coordination with production partners and agencies
Experience building relationships with media and external stakeholders
Strong planning, project coordination and problem-solving skills
Confidence using insights and reporting to assess results
Excellent attention to detail and ability to manage multiple priorities
Confidence using approved AI tools responsibly
Passion and good general knowledge of New Zealand as a destination
Full New Zealand driver licence
Right to live and work in New Zealand
Ability to travel domestically when required

Benefits

Comp & perks

Domestic travel as part of the role
Opportunity to build international PR experience
Work with talented people across New Zealand and international markets
Contribution to creative global activity and experience across media, destination storytelling and content production