Content Marketing Manager

TRAC Recruiting

. Lead the development and execution of content strategies supporting brand positioning, lead generation, product launches, and broader marketing objectives .

Posted 11/2/2026full-timeFort Lauderdale • Florida • United StatesSeniorLead💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and integrated campaign execution, with a strong focus on SEO, AEO, and GEO strategies. Proven ability to lead teams, manage projects, and produce high-quality content across various channels.

Highest-signal resume keywords

Content MarketingIntegrated Marketing CampaignsSEO, AEO, and GEO PrinciplesHubSpot Marketing AutomationWebinar Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentBlog WritingEmail Campaign ManagementWebsite Page DevelopmentLanding Page OptimizationKeyword ResearchContent OptimizationVideo Script WritingPerformance MeasurementLead Generation Initiatives

Soft Skills

Exceptional Writing SkillsAttention to DetailProject ManagementTeam LeadershipCross-Functional Collaboration

Tools & Technologies

HubSpotWordPressZoomAI Tools for Content CreationSocial Media Platforms

Industry Keywords

B2B MarketingContent MarketingMarketing AutomationEditorial OversightPerformance Accountability

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead the development and execution of content strategies supporting brand positioning, lead generation, product launches, and broader marketing objectives
Research, write, edit, and produce blog articles, educational resources, case studies, eBooks, product announcements, press releases, promotional materials, email campaigns, website copy, landing pages, brochures, product sheets, sales collateral, paid advertising copy, webinar materials, and scripts
Translate complex technical products, services, and industry applications into clear messaging for consumer and business audiences
Repurpose existing content across multiple channels and maintain brand voice, product messaging, technical accuracy, and content quality
Develop and execute integrated marketing campaigns, managing messaging, audiences, deliverables, channels, timelines, and performance objectives
Build and deploy HubSpot email campaigns, including segmentation, list management, copywriting, testing, scheduling, and optimization
Develop and publish campaign landing pages with copy, layouts, forms, calls to action, and tracking
Partner with marketing operations on paid media strategy and collaborate with sales on prospect engagement and buyer education content
Coordinate campaigns across email, social media, YouTube, website, and other channels
Own the webinar process from concept and topic development through promotion, live execution, and post-event follow-up
Coordinate speakers, subject matter experts, presentations, scripts, rehearsals, and production logistics
Manage webinar setup and execution using platforms such as Zoom and HubSpot; support live, in-studio webinar production as needed
Repurpose webinar recordings into video clips, blog content, social posts, and sales resources
Track webinar registrations, attendance, engagement, qualified leads, and pipeline contribution
Manage website content updates and development of new pages; build and optimize landing pages
Apply SEO, AEO, and GEO best practices; conduct keyword and audience research; optimize content and improve organic search performance
Supervise, mentor, and develop the Social Media Manager and Subject Matter Expert
Establish priorities, expectations, deadlines, and performance goals for direct reports; provide editorial guidance and feedback
Oversee content calendars and align social media and YouTube initiatives with broader campaigns
Coordinate with sales, marketing operations, events, leadership, subject matter experts, external partners, agencies, and creative resources
Manage competing priorities and maintain an organized content pipeline
Monitor and report on email engagement, landing page conversions, organic traffic, lead generation, and pipeline influence
Evaluate webinar performance and use data to refine messaging, formats, distribution strategies, and campaign effectiveness
Test and optimize email subject lines, calls to action, messaging, and landing pages
Maintain accountability for content delivery, publishing schedules, and team performance

Requirements

What you’ll need

7+ years of experience in content marketing, B2B marketing, or a related marketing discipline
Previous experience directly managing marketing or content team members, including coaching, editorial oversight, workload management, and performance accountability
Exceptional writing, editing, storytelling, and communication skills with strong attention to detail
Demonstrated ability to create both long-form and short-form content for B2B audiences
Experience independently planning and executing integrated marketing campaigns, product launches, and lead generation initiatives
Strong understanding of SEO, AEO, and GEO principles and content optimization strategies
Hands-on experience with HubSpot or a comparable marketing automation platform
Experience building and publishing website pages and landing pages using WordPress or a similar CMS
Demonstrated experience planning and executing webinars, including content development, speaker coordination, promotional campaigns, platform setup, and live production
Ability to understand complex technical products and communicate their value to different audiences
Familiarity with social media and YouTube content strategy, including editorial planning, video scripts, publishing, and performance measurement
Experience leveraging AI tools to support content creation, editing, research, and optimization
Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
Comfortable balancing hands-on content production with team leadership and cross-functional collaboration
Ability to work independently, exercise sound editorial judgment, and thrive in a fast-paced environment
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Must be living within driving distance of the office and able to work onsite 3 days a week
Must be a US Citizen or Green Card Holder
Must be legally authorized to work in the United States without current or future sponsorship

Benefits

Comp & perks

Direct hire role
Full-time employment
Occasional travel for industry events, partner meetings, and content development